Hi, I'm Zoe Hayes - Architect of Impossible-to-Ignore Brands | Strategic Brand Partner for Founders, Leaders & Companies | Ex-Google | Award-Winning Marketer | The Marketing Academy Alumni & Mentor
I thrive on transforming companies and founders into brands that command attention. My passion lies in unearthing hidden differentiators to create strategic advantages, bringing Fortune 500 rigor to leaders at critical junctures. I excel at providing clarity for scaling, repositioning, or evolving.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led brand marketing and YouTube strategy for AUNZ at Google, driving significant market impact.
Founded Zoe Hayes Brand Strategy, applying Fortune 500 rigor to empower founders and emerging companies.
Can help others by providing strategic clarity for brand launches, repositioning, and growth phases.
🚀 Career trajectory
Brand Leadership at Google
Held senior marketing roles, including Head of Brand and YouTube Marketing AUNZ, and Head of B2C Marketing for Consumer Apps & Sport Partnerships.
✦ Brand Marketing
✦ Leadership
Agency and Client-Side Expertise
Shaped brands across 15+ categories, gaining a dual perspective on marketing challenges and opportunities.
✦ Cross-Industry
✦ Brand Development
✦ Marketing Strategy
Founder, Zoe Hayes Brand Strategy
Currently launching independent brand strategy consultancy to empower founders and companies.
✦ Entrepreneurship
✦ Brand Strategy
✦ Consulting
💪🏻 Superpowers
Brand Archeologist
Unearthing deep truths for authentic brand positioning.
✦ Excavate unique brilliance and anchor brand identity.
✦ Translate unseen truths into undeniable strategic advantage.
✦ Shape messaging and momentum that feels unmistakably 'you'.
Catalyst for Evolution
Guiding founders and companies through pivotal growth phases.
✦ Provide strategic clarity for repositioning and scaling.
✦ Navigate creative resets and category disruption.
✦ Accelerate commercial velocity and stakeholder alignment.
Fortune 500 Strategist
Applying rigorous strategic thinking to emerging brands.
✦ Bring client-side and agency experience for holistic brand building.
✦ Deliver CMO-level thinking without corporate bureaucracy.
✦ Achieve award-winning creative excellence and market impact.
I'm excited about
✦ Connect with visionary founders and leaders embarking on brand transformation.
✦ Explore collaborations with innovative companies seeking strategic brand direction.
✦ Discover emerging trends in brand building and market positioning.
I can help with
✦ Provide strategic clarity for brand launches, repositioning, and growth phases.
✦ Develop authentic brand narratives that resonate with target audiences.
✦ Elevate executive presence and leadership brand for founders and executives.
I would love your help on
✦ Introductions to disruptive startups in the tech and consumer goods sectors.
✦ Insights into emerging consumer behaviors and market shifts.
✦ Partnerships for co-creating innovative brand strategy frameworks.