Hi, I'm Yen Bach - Vendor Performance Manager, EMEA at Google
I am passionate about building bridges between data-driven strategy and commercial success. I thrive in dynamic, global environments where I can mentor teams and architect scalable solutions for complex market growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Began career as a marketing analyst before scaling to major account management roles at Google.
Currently oversees complex vendor performance ecosystems across the EMEA region for a global technology leader.
Can provide expert guidance on streamlining vendor operations and driving revenue growth through strategic partner development.
🚀 Career trajectory
Foundation in Analysis
Started career at SmartOSC performing deep dive marketing analysis.
✦ Data Analysis
✦ Market Research
Corporate Scaling
Progressed through CPG account management and agency development at Google.
✦ Account Growth
✦ Strategic Partnerships
EMEA Leadership
Current role managing vendor performance across the entire EMEA region.
✦ EMEA Strategy
✦ Vendor Relations
💪🏻 Superpowers
Vendor Performance Optimization
Driving operational excellence across diverse EMEA ecosystems
✦ Architects scalable frameworks to improve partner performance and efficiency.
✦ Analyses complex data sets to drive strategic vendor engagement.
✦ Translates high-level corporate objectives into actionable regional execution plans.
Commercial Growth Leadership
Scaling revenue through focused account development
✦ Identifies and capitalizes on high-potential market opportunities.
✦ Builds robust pipelines through targeted CPG and agency development.
✦ Leads cross-functional teams to accelerate product adoption and market share.
Market Analysis Expertise
Leveraging data-backed insights for decision-making
✦ Transforms raw marketing metrics into profitable business recommendations.
✦ Aligns stakeholder interests through transparent, performance-oriented reporting.
✦ Synthesizes complex market shifts into clear, executable growth strategies.
I'm excited about
✦ Exploring innovative strategies to scale vendor performance in emerging markets.
✦ Connecting with cross-functional leaders to share insights on EMEA growth dynamics.
✦ Learning new approaches to modern sales leadership and digital business transformation.
I can help with
✦ Mentoring early-career professionals in sales, account management, and analytical roles.
✦ Advising startups on how to build and maintain effective vendor relationships.
✦ Sharing tactical frameworks for managing high-growth EMEA regional operations.
I would love your help on
✦ Connecting with industry leaders focused on international market expansion.
✦ Gaining fresh perspectives on future trends in the advertising and technology sectors.
✦ Finding new opportunities for strategic collaboration in professional operations and growth.