Hi, I'm Yen Bach - Vendor Performance Manager, EMEA at Google
I am passionate about building bridges between data-driven strategy and commercial success. I thrive in dynamic, global environments where I can mentor teams and architect scalable solutions for complex market growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Began career as a marketing analyst before scaling to major account management roles at Google.
Currently oversees complex vendor performance ecosystems across the EMEA region for a global technology leader.
Can provide expert guidance on streamlining vendor operations and driving revenue growth through strategic partner development.
🚀 Career trajectory
Foundation in Analysis
Started career at SmartOSC performing deep dive marketing analysis.
✦ Data Analysis
✦ Market Research
Corporate Scaling
Progressed through CPG account management and agency development at Google.
✦ Account Growth
✦ Strategic Partnerships
EMEA Leadership
Current role managing vendor performance across the entire EMEA region.
✦ EMEA Strategy
✦ Vendor Relations
💪🏻 Superpowers
Vendor Performance Optimization
Driving operational excellence across diverse EMEA ecosystems
Architects scalable frameworks to improve partner performance and efficiency.
Analyses complex data sets to drive strategic vendor engagement.
Translates high-level corporate objectives into actionable regional execution plans.
Commercial Growth Leadership
Scaling revenue through focused account development
Identifies and capitalizes on high-potential market opportunities.
Builds robust pipelines through targeted CPG and agency development.
Leads cross-functional teams to accelerate product adoption and market share.
Market Analysis Expertise
Leveraging data-backed insights for decision-making
Transforms raw marketing metrics into profitable business recommendations.
Aligns stakeholder interests through transparent, performance-oriented reporting.
Synthesizes complex market shifts into clear, executable growth strategies.
I'm excited about
Exploring innovative strategies to scale vendor performance in emerging markets.
Connecting with cross-functional leaders to share insights on EMEA growth dynamics.
Learning new approaches to modern sales leadership and digital business transformation.
I can help with
Mentoring early-career professionals in sales, account management, and analytical roles.
Advising startups on how to build and maintain effective vendor relationships.
Sharing tactical frameworks for managing high-growth EMEA regional operations.
I would love your help on
Connecting with industry leaders focused on international market expansion.
Gaining fresh perspectives on future trends in the advertising and technology sectors.
Finding new opportunities for strategic collaboration in professional operations and growth.