Hi, I'm Wouter Vink - VP, International Marketing at Axon
I thrive on building and scaling marketing engines for innovative tech companies, from smart home to EVs. My passion lies in crafting impactful Go-To-Market strategies that drive international growth and connect products with the right audiences.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led international marketing for major tech companies.
Currently building and scaling marketing functions for ambitious startups.
Can help others by providing strategic Go-To-Market and international growth expertise.
🚀 Career trajectory
Foundation in Marketing Leadership
Gained extensive experience in building and leading marketing teams, focusing on strategy and execution across B2C and B2B environments.
✦ Marketing Strategy
✦ Team Building
International Expansion & Growth
Led commercial teams through international expansion, adapting strategies for new markets and driving significant growth.
✦ Global Markets
✦ Growth Hacking
Industry Diversification & Consulting
Applied expertise across diverse sectors including public safety tech, smart home, EVs, and advertising platforms, also operating as an independent consultant.
✦ Tech Innovation
✦ Consulting
Current Advisory & Leadership Roles
Currently advising startups and stepping into a VP, International Marketing role, focusing on future global market penetration.
✦ Startup Advisory
✦ Future Leadership
💪🏻 Superpowers
Global Market Entry Architect
Pioneering international growth strategies for diverse tech products.
✦ Spearheaded international expansion for marketing organizations.
✦ Developed successful Go-To-Market strategies across Europe and US.
✦ Launched and scaled products in new global markets.
B2B/B2C Dual Expertise
Bridging the gap between consumer and business marketing demands.
✦ Built and grew both B2B and B2C marketing functions.
✦ Managed commercial teams through periods of significant change.
✦ Drove activation and growth across web, mobile, and physical products.
Strategic Product Marketing Leader
Translating product capabilities into market success.
✦ Expert in Product Marketing and Go-To-Market planning.
✦ Managed product launches for consumer electronics and EVs.
✦ Drove performance marketing for web and mobile applications.
I'm excited about
✦ Connecting with innovative founders and leaders in the deep tech and sustainability sectors.
✦ Discovering emerging marketing technologies and growth strategies.
✦ Exploring opportunities to contribute to impactful, globally scalable ventures.
I can help with
✦ Provide strategic guidance on international Go-To-Market planning.
✦ Help structure and scale marketing teams for rapid growth.
✦ Offer insights into product marketing for B2C and B2B technology products.
I would love your help on
✦ Recommendations for impactful sustainability or deep tech startups.
✦ Introductions to investors focused on early-stage international tech.
✦ Insights into navigating regulatory landscapes in emerging markets.