Hi, I'm WengYee Hu - Senior Programmatic Media Lead, Northern Europe at Google
I am driven by the intersection of data, human behavior, and emerging tech. I thrive in environments where I can translate complex research into scalable media strategies that foster innovation and growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed deep research expertise through consultancy roles at Philips Semiconductors and international academic studies.
Spearheads programmatic media strategy as a lead at Google, following tenure in AI research marketing.
Offers expertise in unifying cross-functional teams to translate technical research into scalable market-leading strategies.
🚀 Career trajectory
Research Foundations
Started by mastering the analytical side of marketing research and international consumer behavior.
✦ Market Research
✦ Analytics
Product Marketing Integration
Transitioned into the heart of innovation at Google, specifically focusing on AI research commercialization.
✦ AI Marketing
✦ Product Strategy
Media Leadership
Current phase focuses on high-level programmatic strategy and operational excellence within the media landscape.
✦ Programmatic Media
✦ Operations
💪🏻 Superpowers
Data-Driven Media Orchestrator
Transforming complex data into actionable media programs at scale.
✦ Architects programmatic media strategies that optimize ROI.
✦ Translates technical research metrics into clear executive narratives.
✦ Aligns multi-channel media output with global business KPIs.
Cross-Functional Bridge Builder
Unifying diverse teams to deliver integrated project success.
✦ Navigates complex organizational structures to foster collaboration.
✦ Leads cross-departmental alignment on high-stakes product launches.
✦ Facilitates communication between technical engineering and marketing stakeholders.
Market Insight Analyst
Translating consumer behavior into strategic research initiatives.
✦ Uncovers niche market trends to influence long-term product roadmaps.
✦ Applies rigorous research methodologies to validate new market opportunities.
✦ Extracts value from user data to guide feature development.
I'm excited about
✦ Exploring advanced AI-driven media trends and future-proofing marketing strategies.
✦ Connecting with leaders shaping the next generation of programmatic advertising.
✦ Identifying cross-industry synergies to foster long-term professional partnerships.
I can help with
✦ Sharing expertise on navigating complex organizational structures within global tech.
✦ Mentoring on translating technical product research into market-ready programs.
✦ Providing guidance on optimizing media spending through data-driven performance analysis.
I would love your help on
✦ Seeking insights on scaling media operations in rapidly evolving tech sectors.
✦ Looking for perspectives on bridging the gap between AI development and marketing.
✦ Wanting to connect with experts in media measurement and attribution technologies.