Hi, I'm Vipul Gupta - Quantitative Researcher at Google
I love digging into data to find hidden patterns in user behavior and digital trends. I thrive when I can use advanced analytics to tackle complex challenges and drive impactful business decisions, from statistical modeling to large-scale digital insights.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed foundational statistical modeling skills at Moody's and Kantar.
Drives informed decision-making using advanced analytics at Google.
Can help others by optimizing user experiences through quantitative research.
🚀 Career trajectory
Foundational Analytics
Began career honing statistical modeling and survey data analysis skills with Moody's and Kantar.
✦ Statistical Modeling
✦ Survey Analysis
Digital Analytics Expansion
Transitioned to web and product analytics, applying expertise to digital platforms for various clients.
✦ Web Analytics
✦ Product Analytics
✦ Ad Tech
Current Role at Google
Currently applying advanced quantitative research and data analysis techniques as a Quantitative Researcher at Google.
✦ Quantitative Research
✦ Data Science
💪🏻 Superpowers
Insight Architect
Translating raw data into strategic business narratives.
Leveraging advanced analytics for consumer insights at Google.
Proven track record driving decisions for brands like L'Oréal and Honda.
Expertise in quantitative research, A/B testing, and UX optimization.
Digital Data Navigator
Mastering the Ad-Tech ecosystem to boost digital performance.
Deep understanding of Google Ads, Analytics, and Tag Manager.
Applying web analytics to uncover actionable digital performance insights.
Proficient in extracting value from large-scale digital datasets.
Technical Data Artisan
Building and automating data infrastructure for efficiency.
Skilled in Python, R, and SQL for complex data analysis.
Experience with data warehousing and cloud platforms like BigQuery.
Automating data pipelines using Airflow and Google Apps Scripting.
I'm excited about
Discovering novel patterns in user behavior to inform product development.
Connecting with fellow data professionals to exchange insights and best practices.
Exploring opportunities to apply data science to emerging technology challenges.
I can help with
Providing expertise in quantitative research methodologies and data analysis techniques.
Sharing insights on optimizing digital marketing strategies through data.
Advising on building efficient data pipelines and automating analytical tasks.
I would love your help on
Insights into cutting-edge AI applications in consumer research.
Connections with professionals in the AI/ML and advanced analytics space.
Guidance on leveraging data for social impact initiatives.