Hi, I'm Vipul Gupta - Quantitative Researcher at Google
I love digging into data to find hidden patterns in user behavior and digital trends. I thrive when I can use advanced analytics to tackle complex challenges and drive impactful business decisions, from statistical modeling to large-scale digital insights.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed foundational statistical modeling skills at Moody's and Kantar.
Drives informed decision-making using advanced analytics at Google.
Can help others by optimizing user experiences through quantitative research.
🚀 Career trajectory
Foundational Analytics
Began career honing statistical modeling and survey data analysis skills with Moody's and Kantar.
✦ Statistical Modeling
✦ Survey Analysis
Digital Analytics Expansion
Transitioned to web and product analytics, applying expertise to digital platforms for various clients.
✦ Web Analytics
✦ Product Analytics
✦ Ad Tech
Current Role at Google
Currently applying advanced quantitative research and data analysis techniques as a Quantitative Researcher at Google.
✦ Quantitative Research
✦ Data Science
💪🏻 Superpowers
Insight Architect
Translating raw data into strategic business narratives.
✦ Leveraging advanced analytics for consumer insights at Google.
✦ Proven track record driving decisions for brands like L'Oréal and Honda.
✦ Expertise in quantitative research, A/B testing, and UX optimization.
Digital Data Navigator
Mastering the Ad-Tech ecosystem to boost digital performance.
✦ Deep understanding of Google Ads, Analytics, and Tag Manager.
✦ Applying web analytics to uncover actionable digital performance insights.
✦ Proficient in extracting value from large-scale digital datasets.
Technical Data Artisan
Building and automating data infrastructure for efficiency.
✦ Skilled in Python, R, and SQL for complex data analysis.
✦ Experience with data warehousing and cloud platforms like BigQuery.
✦ Automating data pipelines using Airflow and Google Apps Scripting.
I'm excited about
✦ Discovering novel patterns in user behavior to inform product development.
✦ Connecting with fellow data professionals to exchange insights and best practices.
✦ Exploring opportunities to apply data science to emerging technology challenges.
I can help with
✦ Providing expertise in quantitative research methodologies and data analysis techniques.
✦ Sharing insights on optimizing digital marketing strategies through data.
✦ Advising on building efficient data pipelines and automating analytical tasks.
I would love your help on
✦ Insights into cutting-edge AI applications in consumer research.
✦ Connections with professionals in the AI/ML and advanced analytics space.
✦ Guidance on leveraging data for social impact initiatives.