Hi, I'm Traci B. - Fractional Strategy & Operations Partner · Helping Leadership Teams Close the Gap Between Strategy and Execution · Founder, Brookes Advisory · Ex-Meta & Ex-Google
I am fueled by the challenge of translating complex visions into seamless, high-impact results. I thrive in fast-paced environments where I can partner with leadership to turn abstract strategy into clarity.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Scaled operations and strategy programs at industry giants Google and Meta for nearly a decade.
Currently leads Brookes Advisory, providing fractional strategy and operations expertise to fast-growing leadership teams.
Offers high-leverage guidance on bridging the critical gap between executive strategy and tactical daily execution.
🚀 Career trajectory
Foundational Analytics
Established deep analytical roots at Google, honing data-driven strategy and core operational methodologies.
✦ Data Analysis
✦ Business Strategy
Global Scale Leadership
Directed high-impact operations at Meta, managing security and privacy strategy across global organizational landscapes.
✦ Cross-functional Leadership
✦ Change Management
Advisory Ventures
Transitioned to entrepreneurship via Brookes Advisory to solve systemic challenges for evolving businesses.
✦ Founder
✦ Management Consulting
💪🏻 Superpowers
Architect of Operational Resilience
Designing scalable systems for complex, fast-moving organizations.
✦ Transformed global security operations by aligning cross-functional teams and clearing bottlenecks.
✦ Built standardized frameworks for large-scale organizational change that improved internal decision-making.
✦ Engineered repeatable processes for environments undergoing rapid growth and shifting strategic priorities.
Strategic Storyteller & Translator
Bridging the gap between technical operations and executive strategy.
✦ Translates complex data analysis into actionable insights for leadership teams and stakeholders.
✦ Aligns business objectives with operational reality to foster organizational clarity.
✦ Facilitates high-stakes consensus among diverse departments during critical transformations.
Environment & Experience Builder
Focusing on the intersection of digital tech and human experience.
✦ Conceptualizes workflows for tech-enabled physical environments that improve daily productivity.
✦ Identifies inefficiencies in business models to foster human-centric operational design.
✦ Leads initiatives that merge data-driven insights with hospitality and space-design thinking.
I'm excited about
✦ Seeking to engage with forward-thinking leaders shaping the future of work and physical infrastructure.
✦ Looking to exchange best practices for scaling operational excellence in nascent or evolving companies.
✦ Aims to discover new paradigms for how digital-physical intersections will influence organizational design.
I can help with
✦ Mentoring early-career strategy professionals on navigating cross-functional complex environments.
✦ Advising founding teams on building operational foundations that support long-term scalability.
✦ Facilitating strategic planning workshops for organizations experiencing rapid growth or transformation.
I would love your help on
✦ Exploring insights from peers who have successfully transitioned from big-tech to boutique advisory.
✦ Connecting with experts in real estate and physical space technology for collaborative projects.
✦ Learning about emerging methodologies in organizational design for tech-first or remote-hybrid setups.