
I am passionate about building products that combine emotional storytelling with scalable digital tech. I thrive in the early-stage chaos of startups where I can turn complex marketing data into a brand story.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Successfully led business development in EMEA while overseeing complex SEM operations at previous high-growth ventures.
Currently scales a personalized children's book startup while serving as a strategic board member.
Can help peers design high-performance digital marketing funnels and refine early-stage business strategy.
🚀 Career trajectory
Foundations in Performance
Started by mastering the tactical mechanics of SEM and business development at companies like MoneyPark and RookMedia.
✦ Digital Marketing
✦ Business Development
Entrepreneurial Pivot
Transitioned from specialized marketing functions to the founding of Librio AG, shifting focus toward full-stack company building.
✦ Co-Founder
✦ Strategy
Strategic Leadership
Currently acting as a Board Member, balancing operational CMO duties with high-level corporate governance and strategic planning.
✦ Board Member
✦ Executive Leadership
💪🏻 Superpowers
Digital Growth Architect
Engineering scalable acquisition models that drive tangible ROI.
✦ Transformed complex SEM data into streamlined acquisition funnels.
✦ Optimized cross-channel marketing strategies to maximize customer retention.
✦ Scaled digital presence from nascent stages to established market footprints.
Niche Market Innovator
Finding white space in traditional sectors to build premium brands.
✦ Identified untapped consumer segments within the children's publishing industry.
✦ Unified traditional storytelling with scalable, personalized digital technology.
✦ Built brand equity by focusing on hyper-personalized user experiences.
Strategic Board Governance
Guiding venture-backed organizations through critical growth cycles.
✦ Provided executive oversight on critical business strategy and scaling decisions.
✦ Balanced operational agility with long-term corporate governance standards.
✦ Mentored leadership teams on navigating transitions from startup to growth.
I'm excited about
✦ Exploring new partnerships with visionary founders in the consumer-tech space.
✦ Gaining insights into cross-industry applications of personalized digital products.
✦ Connecting with peers to discuss the future of sustainable, tech-enabled retail.
I can help with
✦ Providing actionable advice on building scalable, personalized consumer brands.
✦ Sharing expertise in optimizing SEM and digital performance marketing workflows.
✦ Consulting on the nuances of transitioning from operational roles to board oversight.
I would love your help on
✦ Discussing strategies for international expansion in niche consumer markets.
✦ Gaining perspectives on managing high-growth phases within agile teams.
✦ Learning about effective governance models for early-stage startup boards.