
I am passionate about weaving AI into the fabric of modern marketing to unlock real human connection. I thrive when solving high-stakes puzzles in fast-paced environments where strategy meets technical innovation.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed foundational analytical expertise while working within complex marketing and communications research practices.
Strategically leads product and media solutions at Google with a focus on scaling AI within advertising.
Provides expert guidance on translating technical AI potential into actionable, high-growth commercial business strategies.
🚀 Career trajectory
Foundational Research
Began as a research analyst focusing on marketing communications and sales practice.
✦ Research
✦ Analytics
Media Expertise Expansion
Evolved into high-level account management at Google, mastering programmatic media and SEM.
✦ Media Planning
✦ Account Growth
Current Strategic Leadership
Operating as a principal lead focused on YouTube product strategy and AI-driven growth.
✦ AI Strategy
✦ Product Management
💪🏻 Superpowers
Strategic Narrative Architect
Transforming abstract data into high-stakes business arguments
✦ Crafts persuasive marketing narratives that align technology with commercial objectives.
✦ Synthesizes complex industry research into actionable go-to-market strategies.
✦ Masters the art of challenger selling to displace incumbents in enterprise accounts.
AI Integration Catalyst
Operationalizing machine learning to drive marketing performance
✦ Embeds AI-driven insights into core advertising workflows to scale results.
✦ Translates technical machine learning potential into non-technical stakeholder value.
✦ Optimizes programmatic and search advertising through predictive modeling and analytics.
Growth-Oriented Advisory
Scaling complex accounts through disciplined product strategies
✦ Navigates enterprise-level challenges to foster sustainable client relationships.
✦ Balances long-term product vision with immediate revenue growth requirements.
✦ Facilitates cross-functional collaboration to deliver integrated media solutions.
I'm excited about
✦ Exploring cross-industry applications of AI beyond advertising and media.
✦ Connecting with entrepreneurial founders to discuss scaling market strategy.
✦ Contributing to community-driven insights on the future of generative media.
I can help with
✦ Advising on go-to-market strategies for AI-driven startups and technologies.
✦ Mentoring on narrative building and complex account relationship management.
✦ Evaluating media planning effectiveness and programmatic advertising architectures.
I would love your help on
✦ Sharing perspectives on how different industries are practically integrating AI.
✦ Discussing frameworks for effective corporate storytelling in competitive landscapes.
✦ Identifying unique opportunities for collaborative research on marketing effectiveness.