Hi, I'm Teresa Batten - Director of Product Management, First Party Lead Gen Ads at Google
I am passionate about the intersection of scalable engineering and elegant user experience. I thrive in fast-paced environments where I can translate technical complexities into meaningful product solutions.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed foundational engineering expertise through diverse technical roles at Amazon.
Directs global product strategy for major lead generation advertising initiatives at Google.
Provides deep insight into scaling technical products and bridging the gap between engineering and user needs.
🚀 Career trajectory
Engineering Foundation
Started in deep software development and engineering, grounding technical skills in raw code and system design.
✦ Software Engineering
✦ Technical Rooting
Operational Leadership
Transitioned into program management at Amazon, focusing on technical project execution and departmental processes.
✦ Project Management
✦ Cross-functional Leadership
Strategic Product Directorship
Currently leading large-scale advertising product initiatives at Google, focusing on long-term product vision and growth.
✦ Product Direction
✦ AdTech Strategy
💪🏻 Superpowers
Technical Product Architecture
Connecting engineering rigor with product vision
✦ Architects scalable solutions for massive advertising ecosystems.
✦ Translates deep technical debt into clean, usable product features.
Cross-Functional Influence
Harmonizing diverse teams toward singular outcomes
✦ Aligns disparate engineering and design teams around shared objectives.
✦ Facilitates communication between technical stakeholders and business units.
Scalability Strategy
Planning for global growth and performance
✦ Designs product roadmaps that prioritize long-term system stability.
✦ Identifies technical bottlenecks before they impact end-user experience.
I'm excited about
✦ Exploring new paradigms in advertising technology and AI-driven growth.
✦ Connecting with peer product leaders to discuss scaling complex ecosystems.
✦ Seeking inspiration from innovative, non-traditional product development models.
I can help with
✦ Mentoring emerging product managers on translating technical constraints into product opportunities.
✦ Advising startups on building scalable engineering cultures from the ground up.
✦ Sharing best practices for cross-functional alignment in hyper-growth environments.
I would love your help on
✦ Navigating challenges related to organizational design in large-scale tech companies.
✦ Finding new frameworks for measuring product impact in ad-tech.
✦ Connecting with builders focused on user experience for complex software platforms.