Hi, I'm raissa Novaes - Director of Sales and Operations at Cognizant Technology Solutions
I bring complex business challenges to life through actionable strategies, especially in global and LATAM markets. With 15+ years in sales, marketing, and operations, I thrive on empowering teams and exceeding expectations. Let's build something impactful together.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led Google Ads' new Business Customer operations in LATAM, growing BR operations from 15 to 120 employees and managing $60M annual revenue.
Currently architects leadership structures and upskills teams for a 200-person sales operation at Cognizant Technology Solutions.
Can help others by providing strategic guidance on scaling sales operations and driving growth in complex LATAM markets.
🚀 Career trajectory
Foundation in Marketing & Operations
Began with internships in web marketing at Citi, followed by foundational roles in online advertising strategy and account management at Google.
✦ Digital Marketing
✦ Account Management
Scaling LATAM Operations
Led Google Ads' business customer operations in LATAM, significantly scaling teams and revenue, and later launched and scaled SMB sales operations.
✦ Sales Operations
✦ LATAM Expansion
✦ Revenue Growth
Strategic Sales & Operations Leadership
Currently driving sales and operations at Cognizant, focusing on building leadership structures, upskilling teams, and executing high-performance strategies.
✦ Executive Leadership
✦ Team Building
✦ BPO Leadership
💪🏻 Superpowers
Global LATAM Market Expansion
Proven ability to launch and scale operations across Latin America.
✦ Grew BR operations from 15 to 120 HCs, managing $60M annual revenue.
✦ Spearheaded Google Ads' new Business Customer operations in LATAM.
✦ Aligned global objectives with localized insights for operational excellence.
Strategic Transformation & Leadership
Expertise in building high-performing teams and driving organizational change.
✦ Architected a four-layer leadership structure for a 200-person sales operation.
✦ Drives strategic upskilling and coaches senior leaders for high performance.
✦ Influences global product and policy, setting new vendor partnership standards.
Complex Problem Solver & Storyteller
Translates intricate business challenges into clear, data-driven narratives.
✦ Transforms complexity into simple, actionable drivers through storytelling.
✦ Utilizes data-driven strategies and cross-functional collaboration.
✦ Expertise in change management and leading complex global projects.
I'm excited about
✦ Looking to connect with leaders in Ads and MarTech to explore innovative growth strategies.
✦ Seeking opportunities to leverage my expertise in scaling operations in emerging markets.
✦ Eager to collaborate on initiatives that drive significant business transformation.
I can help with
✦ Can provide strategic guidance on scaling sales and operations in LATAM markets.
✦ Offers expertise in building and developing high-performing, multicultural teams.
✦ Assists in navigating complex vendor partnerships and driving BPO excellence.
I would love your help on
✦ Introductions to VPs of Sales or Operations in AdTech companies.
✦ Insights into the latest trends in AI-driven sales enablement.
✦ Connections to thought leaders in global e-commerce expansion.