Hi, I'm Ilia Kulikov - Online Ads Expert at Relevantify
I am driven by the logic of high-stakes digital auctions and the thrill of turning data into tangible growth. I thrive in environments where technology meets strategy, helping brands navigate complex systems.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed regional retail product training and high-level support strategy at global giants like Google and Yandex.
Focuses on optimizing complex online advertising campaigns to drive scalable business growth for modern digital brands.
Can assist others by providing expert technical audits and tactical guidance on digital advertising and account strategy.
🚀 Career trajectory
Technical Foundation
Began by mastering retail product training at HP, focusing on clear communication and technical adoption.
✦ Retail Strategy
✦ Product Enablement
Search Engine Core
Deep-dived into the mechanics of Google Ads, Meta Ads and Reddit Ads, refining large-scale support and account management skills.
✦ Search Marketing
✦ Account Strategy
Applied Consultancy
Currently scaling ad performance and strategic value through independent expert advisory at Relevantify.
✦ Performance Marketing
✦ Digital Growth
💪🏻 Superpowers
Ecosystem Navigator
Mastery of proprietary search and ad platforms
✦ Decodes complex interface updates to maintain campaign performance
✦ Translates technical platform constraints into actionable creative strategies
✦ Aligns brand objectives with specific algorithmic requirements
Strategic Optimization
Transforming support data into revenue growth
✦ Refines low-performing funnels into profitable acquisition channels
✦ Identifies hidden opportunities within existing ad account architectures
✦ Optimizes bid strategies to maximize client market penetration
Methodical Educator
Bridging knowledge gaps for retail and digital teams
✦ Simplifies intricate product features for diverse stakeholder groups
✦ Facilitates technical workshops to improve cross-functional alignment
✦ Empowers team members through clear, structured operational frameworks
I'm excited about
✦ Seeking to exchange insights with peers operating at the intersection of big tech and startups.
✦ Looking for communities focused on the future of programmatic advertising and automated acquisition.
✦ Aiming to discover new collaborative frameworks for scaling digital presence in emerging markets.
I can help with
✦ Providing deep-dive audits of current campaign architectures and account structures.
✦ Mentoring junior specialists on navigating complex platform-specific support channels.
✦ Offering tactical advice on transitioning from legacy retail models to digital-first growth.
I would love your help on
✦ Gaining perspectives on modern AI-driven tools that streamline manual ad management tasks.
✦ Finding partners for exploring new niches in international digital market expansion.
✦ Accessing best practices for building scalable consultancy operations in remote environments.