Hi, I'm Guilherme Fernandes Miguel - Founder and CEO at Bonding
I am driven by the intersection of technology and human connection. My passion lies in building products that improve families' lives. I thrive in fast-paced environments where creativity meets strategic scale.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed international marketing teams that successfully scaled a major global professional network to over one billion members.
Currently building a startup focused on fostering deeper connections between parents and children through innovative technology.
Offers expertise in global brand management, go-to-market strategy, and navigating the complexities of scaling consumer tech products.
🚀 Career trajectory
Corporate Scaling Phase
Spent over two decades leading consumer marketing for some of the world's most influential technology and consumer brands.
✦ Global Lead
✦ Product Growth
Entrepreneurial Transition
Leveraged deep corporate insights to launch an independent venture aimed at addressing family connection challenges.
✦ Founder
✦ Visionary
💪🏻 Superpowers
Global Brand Architect
Mastery in orchestrating large-scale international product launches and market positioning.
✦ Orchestrated go-to-market strategies for multi-billion user tech products.
✦ Directed complex regional rebrandings across diverse cultural landscapes.
✦ Aligned product messaging with consumer behavior across EMEA and APAC markets.
Startup Operator
Bridging the gap between conceptual innovation and sustainable business growth.
✦ Founded ventures focused on niche community engagement and social impact.
✦ Applied rigorous Stanford-trained methodologies to validate early-stage ideas.
✦ Transitioned from corporate leadership to the agility of venture building.
Strategic Storyteller
Leveraging narrative expertise to drive advocacy and user adoption.
✦ Integrated filmmaking techniques into corporate communication and product launches.
✦ Converted complex technical specifications into compelling consumer-facing narratives.
✦ Developed frameworks for high-impact creative problem solving.
I'm excited about
✦ Exploring strategic partnerships with fellow founders in the family-tech space.
✦ Connecting with mentors who navigate the challenges of scaling early-stage ventures.
✦ Learning best practices from founders in the creative and educational technology sectors.
I can help with
✦ Providing expert guidance on go-to-market strategies for consumer tech products.
✦ Mentoring early-stage founders on global brand positioning and messaging.
✦ Advising on building cross-functional teams that span multiple international geographies.
I would love your help on
✦ Seeking guidance on growth hacking strategies for parent-centric mobile applications.
✦ Looking for insights on raising venture capital for social-impact startups.
✦ Needing introductions to developers experienced in human-centric interface design.