Hi, I'm Evan Giesecke - Marketing Manager, Incentives at Google
I thrive on transforming innovative products into market successes through data-driven growth strategies. My passion is scaling user adoption and revenue, especially in the AI and tech space, where I excel at bridging the gap between cutting-edge development and market impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global growth and incentive strategies at Google, managing multi-million dollar budgets across 70+ markets.
Currently architecting AI-driven lifecycle marketing campaigns to enhance user engagement and retention.
Can help others by advising on go-to-market strategies and building scalable revenue models.
š Career trajectory
Foundation in Finance & Policy
Began career with internships in venture capital and business development, gaining early exposure to market dynamics and strategic investments.
ā¦ Venture Capital
ā¦ Business Development
ā¦ Morgan Stanley
Product Marketing at Google & YouTube
Transitioned to product marketing at Google and YouTube, honing skills in GTM strategy, lifecycle management, and cross-functional leadership.
ā¦ Product Marketing
ā¦ YouTube
ā¦ Google
ā¦ GTM Strategy
Growth & Incentive Leadership
Currently leading global growth and incentive strategies at Google, focusing on revenue generation and customer retention through advanced analytics.
ā¦ Growth Marketing
ā¦ AI
ā¦ Lifecycle Strategy
ā¦ Revenue Modeling
šŖš» Superpowers
Growth Engine Architect
Driving measurable user acquisition and revenue through data-driven strategies.
ā¦ Orchestrating global lifecycle and growth strategies across 70+ markets.
ā¦ Developing revenue models and forecasting frameworks for executive planning.
ā¦ Optimizing customer lifetime value with targeted incentive and loyalty programs.
AI & Lifecycle Strategist
Leveraging AI and deep customer insights to personalize user journeys.
ā¦ Leading AI initiatives for enhanced user engagement and retention.
ā¦ Designing and implementing data-informed lifecycle marketing campaigns.
ā¦ Translating product innovation into scalable user adoption.
Global GTM & Expansion Navigator
Crafting and executing successful go-to-market strategies for diverse markets.
ā¦ Expertise in global market expansion and international product launches.
ā¦ Developing robust positioning and messaging for B2B and B2C products.
ā¦ Managing multi-million dollar budgets for impactful global campaigns.
I'm excited about
ā¦ Connecting with innovators shaping the future of AI and product growth.
ā¦ Exploring strategic partnerships to scale impactful marketing initiatives globally.
ā¦ Discovering emerging trends in customer retention and lifecycle marketing.
I can help with
ā¦ Advise on go-to-market strategies for new product launches in global markets.
ā¦ Share best practices for building robust marketing analytics and revenue models.
ā¦ Offer insights on scaling growth marketing efforts and optimizing customer LTV.
I would love your help on
ā¦ Recommendations for cutting-edge AI tools in marketing analytics.
ā¦ Introductions to leaders in the AI product development space.
ā¦ Insights on innovative customer loyalty program structures.