Hi, I'm Emma Swift - Director, Trust and Safety Monetization Policy at TikTok
I am driven by the challenge of making digital spaces safer without sacrificing commercial growth. I thrive in high-velocity environments where policy meets product, finding clarity in complex, evolving systems.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Spearheaded ecosystem support and entrepreneur relations at Tech City UK to foster early-stage growth.
Currently directs global monetization policy for Trust and Safety at a major short-form video platform.
Provides strategic guidance on building safety-first compliance frameworks within complex digital business environments.
🚀 Career trajectory
Consultative and Public Sector Foundations
Built early expertise in strategic advisory, policy and stakeholder management.
✦ Strategy Consultant
✦ Public Policy
Entrepreneurial Ecosystems
Facilitated growth and connections within the UK tech startup community.
✦ Tech Nation
✦ Ecosystem Building
Global Platform Scaling
Leading Trust and Safety monetization policy for massive-scale international platforms.
✦ Trust & Safety
✦ Global Leadership
💪🏻 Superpowers
Policy Architecture Design
Engineering resilient frameworks for digital ecosystems
✦ Develop scalable safety protocols for global monetization.
✦ Synthesize public policy requirements with commercial business goals.
✦ Minimize platform risk through proactive compliance strategy.
Crisis & Risk Navigation
Managing safety integrity under intense public scrutiny
✦ Mitigate brand risk through decisive regulatory interpretation.
✦ Navigate complex stakeholder dynamics in fast-paced environments.
✦ Maintain operational continuity during major safety transitions.
Public Sector Advocacy
Bridging governmental policy and tech entrepreneurship
✦ Cultivate relationships between private tech and regulatory bodies.
✦ Advocate for responsible innovation standards across the industry.
✦ Translate legislative intent into actionable business roadmaps.
I'm excited about
✦ Exploring new paradigms in Responsible AI and safety governance.
✦ Connecting with peers navigating the shifting regulatory landscape globally.
✦ Identifying innovative models for sustainable digital monetization strategies.
I can help with
✦ Advising startups on integrating safety-by-design from inception.
✦ Mentoring professionals looking to move into high-impact policy roles.
✦ Providing perspective on scaling Trust and Safety operations internationally.