
I am driven by the intersection of media strategy and physical brand identity. I thrive in collaborative environments where I can build lasting professional trust and deliver high-impact, tangible solutions.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed large-scale sales operations and sports marketing initiatives at Belo and On-Air Sports Marketing.
Consults on branded merchandise and media buying, driving tangible brand presence for diverse corporate clients.
Offers deep expertise in commercial relationship stewardship and the intersection of media strategy and physical branding.
🚀 Career trajectory
Foundation in Sales Leadership
Spent early career years scaling local sales operations and mastering the nuances of broadcast media.
✦ Sales Management
✦ Broadcast Media
Executive Pivot and Agency Growth
Transitioned into executive roles managing sports marketing and group operations for nearly two decades.
✦ Executive Leadership
✦ Sports Marketing
Modern Brand Consultancy
Current focus on synthesizing media buying with branded merchandise solutions for diverse corporate clients.
✦ Brand Consulting
✦ Merchandising
💪🏻 Superpowers
Strategic Brand Orchestration
Connecting organizational goals with tangible market presence
✦ Architecting comprehensive merchandise programs that align with corporate media strategies.
✦ Translating abstract brand messaging into high-quality, memorable physical assets.
✦ Optimizing procurement cycles to ensure brand consistency across all touchpoints.
Commercial Relationship Stewardship
Cultivating long-term partnerships through consistent value delivery
✦ Managing high-stakes client relationships with a focus on mutual growth.
✦ Facilitating complex negotiations between media outlets and corporate stakeholders.
✦ Building community-centric networks that prioritize transparency and reliability.
Media Lifecycle Management
Navigating the evolution of traditional and modern advertising
✦ Synthesizing lessons from legacy media markets to inform modern marketing campaigns.
✦ Identifying cost-effective media placements that maximize measurable audience engagement.
✦ Adapting traditional sales methodologies to solve contemporary brand visibility challenges.
I'm excited about
✦ Engaging with forward-thinking communities to discuss the future of corporate identity.
✦ Seeking partnerships that leverage cross-industry expertise to drive creative media solutions.
I can help with
✦ Advising organizations on integrating branded physical assets into existing media plans.
✦ Consulting on effective media procurement strategies to optimize budget and reach.
I would love your help on
✦ Connecting with innovative agencies looking to expand their tangible marketing capabilities.
✦ Learning new strategies for digital-first brand engagement within traditional merchandise workflows.