Hi, I'm Crystal Chang - Founder & CEO @ NUDE at NUDE UNDERWEAR
I'm on a mission to redefine intimate apparel for every woman, building Asia's most inclusive brand, NUDE. My background in hospitality, beauty, and FMCG fuels my passion for creating authentic, purpose-driven brands. I thrive on impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Founded NUDE, transforming intimate apparel into Asia's most inclusive brand since 2012.
Currently scaling NUDE globally, forging partnerships to lead the intimate apparel market.
Can help others by sharing insights on building purpose-driven brands and inclusive product lines.
🚀 Career trajectory
Foundational Brand Building
Gained diverse experience in hospitality, beauty, and FMCG, honing skills in brand marketing, product management, and strategic partnerships.
✦ Brand Marketing
✦ Product Management
✦ FMCG
Pioneering Inclusive Intimates
Launched NUDE in 2012, transforming intimate apparel into a platform for self-love and inclusivity, serving thousands and driving significant revenue.
✦ Entrepreneurship
✦ Inclusive Design
✦ E-commerce
Scaling for Impact
Currently expanding NUDE into new markets, forging retail and cultural partnerships, and seeking investment to become Asia's leading intimate apparel brand.
✦ Global Expansion
✦ Partnerships
✦ Venture Capital
💪🏻 Superpowers
Inclusive Brand Architect
Crafting intimate apparel for diverse bodies and identities.
✦ Founded NUDE to be Asia's most inclusive intimate apparel brand.
✦ Designed products for diverse body types, challenging industry norms.
✦ Built a brand rooted in comfort, confidence, and self-acceptance.
Social Impact Innovator
Integrating philanthropy and ethical practices into business.
✦ Partnered with Garden of Hope Foundation since 2016.
✦ Donated over 1,700 lingerie pieces to abuse survivors.
✦ Champions using business for positive social change.
Cultural Catalyst
Enriching personal growth through arts and mindful practices.
✦ Active in film communities, engaging with major festivals.
✦ A dedicated independent music reviewer and avid reader.
✦ Maintains balance through yoga and Pilates for 15+ years.
I'm excited about
✦ Connecting with investors and partners to scale NUDE's inclusive vision across Asia.
✦ Discovering innovative retail and cultural platforms for brand expansion.
✦ Engaging with leaders passionate about ethical consumerism and female empowerment.
I can help with
✦ Share insights on building purpose-driven brands in the Asian consumer market.
✦ Offer strategies for creating inclusive product lines and marketing campaigns.
✦ Provide guidance on integrating social impact initiatives into business models.
I would love your help on
✦ Identifying strategic retail partners in key high-LTV markets.
✦ Connecting with potential investors aligned with NUDE's mission.
✦ Collaborating on unique marketing initiatives that amplify brand values.