I am a researcher and strategist fueled by the challenge of making technology human-centric. I thrive in ambiguous spaces where I can translate messy user problems into clear, architectural product strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Established foundational research practices at Waze during a critical growth phase.
Leads qualitative research for AI infrastructure projects to define human-AI boundaries.
Provides expertise in architectural thinking to translate complex user behavior into product strategy.
🚀 Career trajectory
The Foundational Build
Transitioned from architecture and spatial design into core UX research and product design roles.
✦ Architectural Background
✦ Design Foundation
Corporate Scaling
Built and scaled research practices from scratch at Waze and managed high-impact tooling at Google.
✦ Practice Building
✦ Strategic Leadership
AI Frontier
Currently focusing on the intersection of human psychology and advanced AI infrastructure.
✦ AI Research
✦ Human-Computer Interaction
💪🏻 Superpowers
AI Human-Judgment Mapping
Defining the boundaries between human insight and automation.
✦ Create digital twins to evaluate human-AI interaction thresholds.
✦ Lead high-stakes qualitative research on AI-driven workflows.
✦ Standardize research practices for rapidly evolving AI products.
Dual-Domain Practice
Synthesizing theoretical research with hands-on business operations.
✦ Operate retail businesses to ground research in reality.
✦ Apply consumer-level business insights to enterprise product strategy.
✦ Translate small-business agility into corporate research environments.
I'm excited about
✦ Exploring the future of human-centered research in the era of automated systems.
✦ Connecting with leaders tackling the intersection of physical business and digital product.
✦ Gaining new perspectives on how researchers navigate rapid organizational change.
I can help with
✦ Mentoring researchers on integrating architectural logic into their strategic frameworks.
✦ Advising startup founders on building foundational research practices from scratch.
✦ Sharing tactical methods for convincing engineering teams to prioritize user needs.
I would love your help on
✦ Discussing novel methodologies for researching human judgment in generative AI.
✦ Connecting with entrepreneurs building hybrid retail and digital business models.
✦ Learning how different industries adapt qualitative research to rapid product cycles.