Hi, I'm Charlene Tassinari - Co-Founder at Canvas+Co
I am fueled by the challenge of turning creative chaos into measurable growth. I thrive in fast-paced environments where I can build, strategize, and mentor others to master the evolving video-first economy.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Directed global product and creative solutions strategy during a pivotal era of growth at YouTube.
Currently leads a specialized consultancy transforming creative assets into scalable, measurable growth levers for brands.
Provides deep expertise in go-to-market orchestration and creative performance optimization for founders and marketing teams.
🚀 Career trajectory
Corporate Scaling Foundation
Spent over a decade at Google and YouTube, defining the intersection of creative product solutions and global commercialization strategies.
✦ Global Leadership
✦ Strategic Partnerships
Entrepreneurial Pivot
Founded Canvas+Co to apply enterprise-grade marketing science to the rapidly evolving landscape of social and video-first advertising.
✦ Founder-Led Growth
✦ Creative Innovation
💪🏻 Superpowers
Creative Performance Architect
Engineering the bridge between artistic vision and quantitative business growth.
✦ Transformed creative assets into high-performance growth engines for global clients.
✦ Systematized video marketing strategies to achieve 100% improved outcome rates.
✦ Applied Google-scale rigor to boutique brand growth initiatives.
GTM Strategy Catalyst
Navigating complex market entry and product scaling with precise tactical planning.
✦ Architected multi-channel go-to-market strategies for complex digital products.
✦ Led global teams through high-stakes product launches and market pivots.
✦ Orchestrated cross-functional partnerships to maximize revenue impact.
Advisory Leadership
Empowering early-stage ventures to navigate growth challenges through experienced mentorship.
✦ Provides executive-level guidance to high-growth startups at critical inflection points.
✦ Translates complex corporate strategy into actionable, founder-led execution.
✦ Cultivates talent and leadership capabilities within scaling organizations.
I'm excited about
✦ Exploring strategic partnerships with innovative startups in the video technology space.
✦ Connecting with fellow founders to exchange insights on scaling creative-first agencies.
✦ Discovering emerging markets where data-driven creative strategies are currently underutilized.
I can help with
✦ Advising on go-to-market strategies to align creative output with measurable business goals.
✦ Mentoring emerging leaders on managing high-performance teams within scaling digital environments.
✦ Sharing tactical frameworks for integrating social marketing into core commercialization pipelines.
I would love your help on
✦ Connect with founders leveraging generative AI to scale high-end creative workflows
✦ Identify industry peers testing performance-based revenue models for creative agency services
✦ Join exclusive masterminds for ex-corporate leaders building AI-integrated creative growth startups