Hi, I'm Brendan Falk - Founder / CEO at Hercules
I build AI-powered products that simplify complexity, from apps to websites. My passion lies in empowering creators and innovators, and I thrive on leading ambitious teams through the challenges of startup growth and technological advancement.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Founded Fig, a company acquired by Amazon Web Services.
Building Hercules to empower users to build apps and websites with natural language.
Can help others by advising on AI product development and startup strategy.
🚀 Career trajectory
Policy Foundation
Began career contributing to policy advising in Australia, gaining foundational understanding of strategic operations.
✦ Policy
✦ Government
✦ Strategy
Venture Incubation & Growth
Founded GoPay and later Fig, developing expertise in startup creation, product development, and fundraising, culminating in Fig's acquisition by AWS.
✦ Entrepreneurship
✦ Startup
✦ Acquisition
✦ Fundraising
AI-Driven Product Leadership
Currently leading Hercules as Founder & CEO, focusing on building AI-powered applications and websites.
✦ AI
✦ SaaS
✦ Product Leadership
✦ CEO
💪🏻 Superpowers
AI-Powered Product Innovation
Spearheading the creation of user-friendly AI solutions.
✦ Founding Hercules to democratize app and website development.
✦ Building intuitive tools that harness AI capabilities.
✦ Focusing on seamless user experiences through AI.
Startup Growth & Exit Strategy
Proven track record of founding and scaling companies.
✦ Successfully founded Fig, leading to its acquisition by AWS.
✦ Secured backing from top-tier investors and industry leaders.
✦ Experienced in navigating the startup lifecycle from inception to exit.
Cross-Sector Strategic Acumen
Bridging technology, policy, and finance.
✦ Applied strategic thinking in policy advising roles.
✦ Gained financial insights as a Summer Analyst at Blackstone.
✦ Developed early-stage ventures with a global perspective.
I'm excited about
✦ Exploring collaborations with fellow innovators in the AI and tech space.
✦ Seeking opportunities to share insights on building scalable tech products.
✦ Looking to connect with individuals passionate about future technology trends.
I can help with
✦ Advise early-stage founders on product strategy and AI integration.
✦ Share insights on navigating startup growth and investor relations.
✦ Offer guidance on building user-centric AI-powered platforms.
I would love your help on
✦ Identifying potential strategic partners for Hercules.
✦ Connecting with seasoned AI researchers and developers.
✦ Receiving feedback on new product features and market fit.