Hi, I'm Ash de Souza - Vice President of Global Commercial Operations at Nomni
I am driven by the intersection of complex operations and high-growth revenue strategies. I thrive in fast-paced fintech environments where I can build clarity from chaos and transform institutional scale.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led diverse GTM teams across enterprise and SMB segments during a nine-year tenure at Google.
Currently directs global commercial operations and P&L strategy for a scaling embedded-payments platform.
Provides expertise in operational transformation and navigating the complexities of post-M&A business integration.
🚀 Career trajectory
Foundational Strategy
Developed fundamental finance and marketing acumen through AGSM and early media roles.
✦ Strategic Foundation
✦ Business Acumen
Digital Transformation
Spent nine years at Google leading GTM strategies across diverse segments in Asia Pacific.
✦ GTM Mastery
✦ Tech Scaling
Commercial Command
Leading global operations and commercial transformation for embedded-payments fintech Nomni.
✦ P&L Accountability
✦ Operational Leadership
💪🏻 Superpowers
Commercial Architecture
Engineering robust revenue engines for high-growth tech platforms
✦ Aligns operational infrastructure with aggressive revenue targets.
✦ Designs cross-regional GTM strategies for embedded payment systems.
✦ Optimizes P&L performance during critical post-merger integration phases.
Institutional Scaling
Navigating enterprise complexity with agile, data-backed execution
✦ Scales sales organizations across fragmented APAC markets.
✦ Translates high-level corporate goals into actionable market-entry plans.
✦ Synchronizes stakeholder requirements across enterprise and SMB segments.
Strategic Transformation
Turning organizational friction into streamlined operational power
✦ Acts as a bridge between executive vision and frontline execution.
✦ Modernizes legacy commercial workflows for digital-first scalability.
✦ Identifies and eliminates bottlenecks in complex sales cycles.
I'm excited about
✦ Exploring new partnerships that bridge the gap between fintech innovation and hospitality infrastructure.
✦ Connecting with leaders tackling the complexities of post-M&A operational integration and global growth.
✦ Discovering emerging opportunities to influence the next wave of embedded-payment ecosystems.
I can help with
✦ Mentoring commercial leaders on building resilient GTM teams in high-growth environments.
✦ Advising on strategic operational transformations and managing cross-functional stakeholder alignment.
✦ Sharing insights on expanding enterprise technology platforms across the APAC and US markets.
I would love your help on
✦ Learning from peers who have successfully managed the transition from corporate to founder-led scaling.
✦ Finding experts who can provide perspectives on the future of integrated global payment ecosystems.
✦ Identifying high-potential peer networks that focus on sustainable scaling within the fintech sector.