Hi, I'm Alexandra Pagel - Senior Growth Manager, Apps at Google
I am passionate about creating seamless digital growth loops. I thrive in fast-paced environments where creative design and analytical data intersect to build products that users love and trust.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed successful product marketing campaigns that scaled user acquisition at Re-Vision.
Previously drove major growth initiatives for apps within a global technology leader.
Provides expert guidance on optimizing product funnels and integrating design-led thinking into growth strategy.
🚀 Career trajectory
Creative Foundation
Explored media design and language, establishing a strong focus on visual communication and linguistics.
✦ Creative Roots
✦ Design Thinking
Marketing Specialization
Transitioned into product marketing, focusing on user journeys and product positioning for growing organizations.
✦ Product Marketing
✦ Growth Foundations
Scaled Growth Leadership
Led high-stakes growth programs for mobile applications at a major technology company, optimizing global performance.
✦ Strategic Growth
✦ Big Tech Experience
💪🏻 Superpowers
Growth Architecture Design
Engineering sustainable user acquisition and retention frameworks
✦ Identifies untapped acquisition channels through rigorous data analysis
✦ Optimizes full-funnel conversion rates for complex app ecosystems
Cross-Functional Integration
Unifying creative strategy with technical product roadmaps
✦ Aligns marketing objectives with engineering delivery constraints
✦ Translates user behavioral data into actionable product features
Creative Storytelling
Leveraging media design foundations for brand differentiation
✦ Applies design thinking to improve user experience and sentiment
✦ Constructs compelling product narratives that capture market share
I'm excited about
✦ Exploring strategic partnerships in the scaling mobile application ecosystem
✦ Discovering emerging growth technologies and user acquisition methodology
✦ Engaging with professionals focused on the intersection of design and scale
I can help with
✦ Providing audits for product-market fit and growth funnel health
✦ Mentoring early-career marketers on bridging design and data-driven growth
✦ Sharing insights on scaling mobile app campaigns across diverse regions
I would love your help on
✦ Connecting with peers navigating the transition from corporate to startup growth
✦ Sharing resources on experimental growth models for new product lines
✦ Learning about effective frameworks for cross-functional team alignment