Hi, I'm Tobias Friesenbichler - Senior Industry Manager & Agency Lead @ Google Austria
I'm passionate about customer-centric digital marketing and sales, leveraging Google's AI to drive revenue growth. I thrive on advancing digital maturity and creating 360° advertising strategies for major advertisers, guiding them on their growth journeys.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned in Brand Management at Procter & Gamble, a global leader in consumer goods.
Currently driving revenue growth for top Austrian advertisers by leveraging Google's AI-powered solutions.
Can help others by sharing insights on leveraging Google's AI tools for business growth and optimizing digital ad campaigns.
🚀 Career trajectory
Foundation in Account Management
Gained foundational experience in retail account management at Google, building client relationships and understanding market needs.
✦ Account Management
✦ Retail
✦ Client Relations
Specialization in Industry Management
Transitioned to Industry Manager roles, focusing on strategic guidance and deepening expertise in specific market sectors.
✦ Industry Strategy
✦ Market Development
✦ Performance Marketing
Leadership in Agency & Industry
Currently leading as Agency Lead and Senior Industry Manager, driving advanced digital strategies and AI adoption for major advertisers.
✦ Agency Lead
✦ Senior Industry Manager
✦ AI Strategy
✦ Business Growth
💪🏻 Superpowers
AI-Powered Growth Architect
Translating AI capabilities into tangible business results for advertisers.
✦ Driving growth for top Austrian advertisers with AI-powered Google solutions.
✦ Developing and executing advanced 360° digital advertising strategies.
✦ Optimizing complex Search Engine Advertising (SEA) campaigns for maximum impact.
Omnichannel Retail Navigator
Enhancing digital maturity and driving seamless customer experiences.
✦ Enabling retail partners to advance their digital capabilities.
✦ Building brand equity through integrated digital video strategies.
✦ Expertise in optimizing first-party data for digital measurement.
Partnership & Team Catalyst
Scaling global partnerships and fostering high-performing teams.
✦ Proven track record in leading and developing successful teams.
✦ Expertise in forging and scaling strategic global partnerships.
✦ Passionate about mentoring and developing talent through peer training.
I'm excited about
✦ Connecting with innovators shaping the future of AI in marketing.
✦ Exploring emerging trends in generative AI for advertising.
✦ Finding collaborators to co-create next-generation digital solutions.
I can help with
✦ Share insights on leveraging Google's AI tools for business growth.
✦ Offer strategic guidance on optimizing digital advertising campaigns.
✦ Provide mentorship on career development in digital marketing.
I would love your help on
✦ Identifying thought leaders in cross-industry AI applications.
✦ Discovering cutting-edge approaches to first-party data strategies.
✦ Connecting with experts in advanced digital measurement frameworks.