Hi, I'm Tessa Barrera - Google Brand Studio Social Strategist (contract via Tellagence) at Tellagence
I fuse deep audience insights with creative courage to build brands that truly connect. I thrive on challenging conventions, transforming perception, and driving measurable impact in complex, global environments.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Achieved a Guinness World Record for the Red Bull Stratos live stream.
Redefining global social measurement infrastructure at Google Brand Studio.
Can help others by applying deep audience intelligence to drive business results.
š Career trajectory
Early Career Foundations
Began in public service and gained early marketing experience, honing foundational analytical and communication skills.
ā¦ Paralegal Specialist
ā¦ Professional Mascot
Building Brand Momentum
Spearheaded social media strategies for major entertainment and consumer brands, driving significant audience engagement and transforming brand perception.
ā¦ Director of Social Media
ā¦ Red Bull Stratos
ā¦ Cannes Lions
ā¦ YouTube
Global Impact and Measurement
Currently redefining global social measurement infrastructure at Google, applying a dual creative and analytical approach to business impact.
ā¦ Google Brand Studio
ā¦ Global Measurement
ā¦ AI
ā¦ Python
šŖš» Superpowers
Audience Behavior Architect
Translating deep consumer understanding into impactful strategies.
ā¦ Uncovers 'why' behind consumption, not just demographics.
ā¦ Develops campaigns that resonate 'for' audiences, not 'at' them.
ā¦ Drives genuine connection and brand affinity.
Commercial Rigour in Creative
Bridging the gap between innovative marketing and business outcomes.
ā¦ Builds measurement frameworks tied to P&L impact.
ā¦ Ensures social initiatives deliver tangible business results.
ā¦ Balances creative courage with analytical precision.
Innovation Catalyst
Challenging norms to achieve groundbreaking results.
ā¦ Pioneered record-breaking campaigns without established playbooks.
ā¦ Transforms brand perception through bold, insight-driven actions.
ā¦ Drives lasting change within complex organizational structures.
I'm excited about
ā¦ Connecting with visionary leaders to explore cutting-edge marketing innovations.
ā¦ Discovering novel approaches to audience engagement and brand building.
ā¦ Collaborating on projects that push creative and commercial boundaries.
I can help with
ā¦ Provide expert guidance on audience-centric marketing strategies.
ā¦ Advise on building robust measurement frameworks for social impact.
ā¦ Share insights on driving breakthrough campaigns in complex organizations.
I would love your help on
ā¦ Identifying emerging trends in AI and their application to marketing.
ā¦ Connecting with innovators in consumer behavior research.
ā¦ Exploring opportunities for strategic collaborations on global initiatives.