Hi, I'm Tara Mattiello - Marketing Technology & Growth Advisor at Self Employed
I thrive at the intersection of marketing, product, and sales, transforming complex data into actionable growth strategies. My passion lies in building and optimizing systems that drive measurable revenue and efficiency. I excel in environments where data-informed decisions lead to tangible business impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led marketing technology and operations for Google Ads.
Advising organizations on customer data strategy and MarTech.
Can help others optimize customer data, targeting, and acquisition strategies.
🚀 Career trajectory
Foundational Digital Marketing
Began career honing skills in digital media, SEO, and performance marketing strategy.
✦ Digital Media
✦ SEO
✦ Online Advertising
✦ Performance Marketing
Enterprise Marketing Leadership
Led customer acquisition and audience strategy at scale, shifting toward data-driven and people-based marketing
✦ Customer Data
✦ Media Strategy
✦ Audience Strategy
✦ Data-Driven
Global Product & Tech Innovation
Led marketing technology and audience strategy within a global advertising ecosystem
✦ Marketing Technology
✦ Product Leadership
Independent Growth Advisory
Advising organizations on customer data strategy, MarTech, and growth optimization
✦ Growth Advisor
✦ Customer Data
✦ MarTech
💪🏻 Superpowers
Customer Data & Growth Strategist
Translating complex customer data into profitable growth strategies.
✦ Generated $XXM+ annually through owned media and acquisition strategies
✦ Identified ~$XXM/year in cost savings through data-driven suppression
✦ Built and scaled audience targeting capabilities across enterprise environments
MarTech Ecosystem Navigator
Bridging marketing, product, and sales with technology solutions.
✦ Specializes in CDP, segmentation, and customer data activation
✦ Designs scalable data ecosystems for measurable business impact
✦ Advises on MarTech investment, optimization, and implementation
Cross-Functional Growth & Execution Leader
Driving alignment and execution across diverse business functions.
✦ Leads complex initiatives across marketing, product, data, and sales
✦ Drives alignment to translate strategy into execution
✦ Experience operating at enterprise scale (Google, American Express)
I'm excited about
✦ Exploring how customer data and AI can unlock more efficient growth
✦ Collaborating on solving complex MarTech and data fragmentation challenges
✦ Connecting with operators building scalable, data-driven marketing systems
I can help with
✦ Designing and optimizing customer data and targeting systems (CDP, segmentation, activation)
✦ Identifying revenue growth and cost-saving opportunities through data utilization and suppression strategy
✦ Aligning marketing, product, and data teams to execute more effectively
✦ Advising on MarTech stack strategy, optimization, and implementation
I would love your help on
✦ Connections to teams investing in customer data, MarTech, and growth transformation
✦ Opportunities to support high-impact marketing and data initiatives
✦ Perspectives on evolving customer data privacy and AI-driven marketing