Hi, I'm Sajid Reshamwala - Principal Designer at Purple, Rock, Scissors
I am driven by the challenge of designing AI futures that feel human and accessible. I thrive in cross-functional environments where I can build scalable systems that solve complex, real-world user problems.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led the Next Billion Users Pattern Library project at Google to scale design consistency.
Currently serves as a Principal Designer focused on defining product strategy and AI-driven interaction models.
Provides expert guidance on cross-functional collaboration and the development of cohesive, user-centric design systems.
🚀 Career trajectory
Research-Driven Foundations
Began by mastering the fundamentals of human behavior through academic inquiry and early design research roles in Hong Kong.
✦ Research
✦ Academia
Scaling Tech Ecosystems
Transitioned to major tech environments like Yahoo and Google, focusing on large-scale UI patterns and complex interaction models.
✦ Big-Tech
✦ UX Design
Principal Design Leadership
Currently driving vision as a Principal Designer, balancing high-level strategy with hands-on architectural design at the executive level.
✦ Principal Level
✦ Strategy
💪🏻 Superpowers
Systemic Design Architect
Engineering consistency at scale
✦ Architected enterprise pattern libraries for global user bases.
✦ Synchronized design languages across diverse marketing and product platforms.
✦ Standardized UI frameworks to accelerate cross-team development velocity.
AI Futures Strategist
Navigating ambiguity through research
✦ Lead cross-functional squads in conceptualizing emerging AI-driven interfaces.
✦ Apply ethnographic research to ground technology in human-centric needs.
✦ Facilitate rapid design sprints to iterate on complex product challenges.
Cross-Functional Catalyst
Translating vision into actionable execution
✦ Align technical, design, and business stakeholders toward shared goals.
✦ Empower team transparency by fostering open knowledge-sharing cultures.
✦ Translate abstract business objectives into tangible user-experience outcomes.
I'm excited about
✦ Exploring strategic collaborative opportunities in AI-integrated product design.
✦ Connecting with mission-driven leaders to tackle complex design infrastructure problems.
✦ Contributing to high-growth startup ecosystems through advisory and design leadership.
I can help with
✦ Mentoring designers on building scalable, cross-functional design systems.
✦ Advising early-stage startups on defining their foundational product research strategy.
✦ Facilitating design sprints to accelerate product-market fit for complex technologies.
I would love your help on
✦ Identifying peer-level partners for deep-dives into future-facing AI design challenges.
✦ Gaining fresh perspectives on navigating design leadership roles within high-growth organizations.
✦ Accessing professional communities focused on the ethics of AI and inclusive product design.