Hi, I'm Soy Hwang - Co-Founder at Humance
I am driven by the intersection of human cognition and product design. I thrive in the chaos of early-stage startups, where I turn complex behavioral insights into elegant, scalable digital experiences.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Leveraged a background in human-computer interaction to execute projects at BCG Digital Ventures.
Successfully co-founded multiple ventures, including a Y Combinator-backed startup, with a focus on product.
Can provide expert guidance on merging behavioral research with scalable venture development strategies.
🚀 Career trajectory
Experience Foundations
Established deep roots in human-computer interaction and design at BCG Digital Ventures.
✦ Interaction Design
✦ Research
Venture Incubation
Transitioned into the startup ecosystem through Y Combinator to build scalable ventures.
✦ Entrepreneurship
✦ YC Alumni
Product Visionary
Currently leading Humance, focusing on next-generation human-centered product development.
✦ Co-Founder
✦ Strategic Growth
💪🏻 Superpowers
Venture Architecture
Engineering the foundational logic of high-growth startups
✦ Synthesize HCI research into actionable startup product roadmaps
Human-Centric Design
Applying cognitive science to complex interaction paradigms
✦ Simplify intricate behavioral workflows for better user retention
✦ Drive product differentiation through advanced interaction design principles
Founder Catalyst
Driving collaborative ventures through agile product leadership
✦ Orchestrate multidisciplinary team dynamics to launch new products
✦ Facilitate rapid prototyping cycles in resource-constrained environments
I'm excited about
✦ Seeking opportunities to share learnings from the YC experience with nascent founders.
✦ Exploring collaborative partnerships to scale human-centered technology solutions.
I can help with
✦ Provide design critiques focusing on UX optimization and cognitive flow.
✦ Mentor teams on bridging the gap between product research and commercial implementation.
I would love your help on
✦ latest go to market strategies that work for the construction tech vertical
✦ B2B sales tips