Hi, I'm Sonny Hu - APAC Partnership and Media Innovation Senior Lead at Google
I thrive at the vibrant intersection of technology, media, and culture, driving innovative partnerships across the APAC region. My passion lies in forging connections that unlock new creative possibilities and shape the future of digital experiences.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led YouTube Brand & Creative for Greater China and Korea, driving significant regional growth.
Currently spearheading tech innovation and culture partnerships for Google's APAC MediaLab.
Can help others by strategizing unique collaborations at the forefront of media and technology.
🚀 Career trajectory
Early Career in Arts and Production
Began with foundational roles in public relations and production operations within the entertainment industry, developing a robust understanding of creative workflows.
✦ Public Relations
✦ Production
✦ Studio Operations
YouTube Brand & Creative Leadership
Transitioned to Google, leading brand and creative strategy for YouTube across Greater China and Korea, focusing on localized content and partnerships.
✦ YouTube
✦ Brand Strategy
✦ Creative Direction
✦ China Market
APAC MediaLab Partnerships Lead
Currently driving innovation and strategic initiatives at the intersection of technology and culture within Google's APAC MediaLab.
✦ Partnerships
✦ Innovation
✦ MediaTech
✦ AI
💪🏻 Superpowers
Bridging Tech and Culture
Expertise in forging unique partnerships between technology and cultural spheres.
✦ Leading strategic tech innovation initiatives at Google's APAC MediaLab.
✦ Cultivating partnerships that blend emerging technologies with cultural relevance.
✦ Developing creative solutions for brands at the forefront of digital media.
Cross-Cultural Media Strategist
Proven ability to navigate and excel in diverse regional media markets.
✦ Spearheaded YouTube's Brand & Creative for Greater China and Korea.
✦ Developed and executed media strategies tailored for specific cultural contexts.
✦ Managed complex stakeholder relationships across different geographies.
Creative Partnership Architect
Skilled in building and managing strategic alliances for creative impact.
✦ Facilitating collaborations between brands, creators, and technology platforms.
✦ Leveraging a deep understanding of media production and post-production.
✦ Driving impactful campaigns through art direction and creative strategy.
I'm excited about
✦ Connecting with innovators exploring the future of media and technology.
✦ Discovering novel collaboration opportunities at the intersection of AI and creativity.
✦ Finding partners to co-create groundbreaking cultural experiences.
I can help with
✦ Offer strategic insights into building impactful brand partnerships in APAC.
✦ Share expertise on leveraging emerging technologies for creative marketing campaigns.
✦ Facilitate connections for collaborations focused on tech-driven cultural initiatives.
I would love your help on
✦ Identifying emerging AI tools for creative content generation.
✦ Connecting with startups pioneering new forms of digital media experiences.
✦ Finding experts in ethical AI deployment within cultural contexts.