Hi, I'm Silvia Mazzotti - DV360 Programmatic Account Manager
I thrive on transforming complex data into actionable insights, driving measurable growth for brands through programmatic strategies. My passion lies in optimizing digital campaigns across YouTube and DV360, making advertising dollars count.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Accenture, focusing on media planning and strategy.
Currently a Technical Account Strategist at Google, specializing in DV360 and YouTube advertising.
Can help others by sharing expertise on optimizing DV360 and YouTube campaigns for maximum impact.
🚀 Career trajectory
Foundation in Media Planning
Began career in media planning, building core understanding of advertising principles.
✦ Media Planning
✦ Assistant Media Planner
Specialization in Video and Display
Transitioned to focused roles in YouTube and DV360 campaign management at Accenture.
✦ YouTube
✦ Display Advertising
✦ DV360
Leading Programmatic Accounts
Currently manage large-scale programmatic accounts, driving strategy and execution at Google.
✦ Programmatic Media Buying
✦ Account Management
💪🏻 Superpowers
Programmatic Advertising Maestro
Orchestrating high-impact digital campaigns with DV360 and YouTube expertise.
✦ Managed complex programmatic buys across video and display.
✦ Optimized campaigns for performance and ROI.
✦ Leveraged DV360 for precise audience targeting.
Data-Driven Strategist
Translating campaign data into strategic recommendations for business growth.
✦ Analyzed performance metrics to identify key trends.
✦ Developed data-backed strategies for campaign improvement.
✦ Provided insights to stakeholders on campaign effectiveness.
Cross-Platform Campaign Navigator
Bridging display, video, and social channels for integrated marketing success.
✦ Executed integrated campaigns across multiple digital channels.
✦ Ensured consistent brand messaging and user experience.
✦ Managed diverse advertising technologies and platforms.
I'm excited about
✦ Seeking to connect with innovators in programmatic advertising technology.
✦ Eager to explore emerging trends in video advertising and AI.
✦ Looking to share insights and learn from industry leaders.
I can help with
✦ Offer expertise on optimizing DV360 and YouTube campaigns.
✦ Provide data analysis and strategic recommendations for digital media.
✦ Share insights on programmatic buying best practices.
I would love your help on
✦ Gain insights into advanced AI applications in ad tech.
✦ Connect with peers exploring innovative marketing automation tools.
✦ Discuss future trends in cross-channel programmatic strategies.