Hi, I'm Sandy Latushkina - Marketing Measurement & Analytics | Helping Brands Prove, Improve, and Scale Growth
I thrive on translating complex data into clear, actionable growth strategies and compelling customer narratives. My passion lies in leveraging AI to uncover insights that drive adoption, revenue, and scalable success, especially within global tech environments.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Pioneered marketing measurement and analytics at leading tech firms like Google and Salesforce.
Translates complex data into clear, actionable growth strategies and customer narratives, leveraging GenAI for enhanced insight generation.
Can help refine measurement frameworks for impactful growth and provide expertise in translating data into customer value.
š Career trajectory
Analytics Leadership
Pioneering marketing measurement and analytics at leading tech firms.
ā¦ Marketing Analytics
ā¦ Product Analytics
ā¦ Strategic Data Analysis
Cross-Functional Collaboration
Partnering with Marketing, CS, and GTM teams to drive business outcomes.
ā¦ Stakeholder Management
ā¦ Sales Enablement
ā¦ Program Management
Future Growth Focus
Currently focusing on customer success and scaling growth through advanced analytics.
ā¦ Customer Success
ā¦ Growth Strategy
ā¦ GenAI
šŖš» Superpowers
Growth Measurement Architect
Building frameworks to prove, improve, and scale marketing impact.
ā¦ Designed analytics solutions for global tech companies.
ā¦ Translate data into clear, actionable growth strategies.
ā¦ Enable data-informed investment decisions.
Insight Storyteller
Transforming raw data into compelling narratives for customer success.
ā¦ Craft customer-facing narratives that clarify value.
ā¦ Communicate complex data outcomes effectively.
ā¦ Drive adoption and revenue growth through insights.
AI-Powered Efficiency Driver
Applying GenAI to enhance insight generation and operations.
ā¦ Launching scalable analytics solutions with AI integration.
ā¦ Improving insight generation speed and accuracy.
ā¦ Boosting operational efficiency for GTM teams.
I'm excited about
ā¦ Discovering new strategies for scaling customer success.
ā¦ Exploring innovative applications of AI in analytics.
ā¦ Finding collaborators passionate about data-driven growth.
I can help with
ā¦ Help refine measurement frameworks for impactful growth.
ā¦ Offer insights on leveraging AI for business intelligence.
ā¦ Provide expertise in translating data into customer value.
I would love your help on
ā¦ Identifying emerging trends in customer retention strategies.
ā¦ Connecting with leaders in AI and data science innovation.
ā¦ Exploring partnerships for innovative analytics solutions.