I thrive on transforming complex data into actionable revenue growth strategies. My passion lies in architecting commercial strategies and optimizing ROI, especially within fast-paced tech environments like Google Ads where I lead EMEA-wide efforts. I love connecting data insights to tangible business expansion and aligning teams for maximum impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at FTI Consulting and Fractal, building a strong foundation in data & analytics consulting.
Currently drives EMEA-wide commercial strategy and ROI optimization for Google Ads.
Can offer strategic guidance on revenue growth and go-to-market planning.
🚀 Career trajectory
Consulting Foundations
Gained analytical and strategic expertise in data & analytics consulting roles at FTI Consulting and Fractal.
✦ Strategy
✦ Analytics
✦ Consulting
Data-Driven GTM at Google
Transitioned to Google, focusing on Go-to-Market strategy and analysis, honing skills in market dynamics.
✦ Go-to-Market
✦ Analysis
✦ Tech
Commercial Strategy Leadership
Currently leading Strategy & Finance for Google Ads in EMEA, driving revenue growth and optimization.
✦ Revenue Growth
✦ Commercial Strategy
✦ Leadership
✦ Finance
💪🏻 Superpowers
Revenue Growth Architect
Translating data into profitable growth.
✦ Led EMEA-wide commercial strategy for Google Ads, optimizing ROI.
✦ Develops scalable frameworks connecting data analytics to business expansion.
✦ Proven track record in unlocking new revenue streams.
Go-to-Market Strategist
Aligning teams for market success.
✦ Expert in shaping go-to-market strategies and execution.
✦ Facilitates alignment between Sales, Marketing, and Product teams.
✦ Drives operational efficiency for new market entries.
Financial Acumen & ROI Optimization
Maximizing financial performance.
✦ Specializes in financial planning and analysis (FP&A).
✦ Drives ROI optimization for large-scale advertising businesses.
✦ Builds analytical models for forecasting and performance measurement.
I'm excited about
✦ Seeking challenging opportunities to drive innovative commercial strategies.
✦ Looking to connect with peers passionate about AI-driven business solutions.
✦ Eager to explore strategic partnerships for sustainable revenue expansion.
I can help with
✦ Offer strategic guidance on revenue growth and GTM planning.
✦ Provide data-driven insights for optimizing marketing and sales efforts.
✦ Share expertise in financial modeling and ROI analysis for business initiatives.
I would love your help on
✦ Gain insights into emerging market trends in digital advertising.
✦ Connect with experts in AI applications for business strategy.
✦ Explore collaborations on advanced customer acquisition models.