Hi, I'm Shu Hamaya - Marketing Director at The Coca-Cola Company
I am passionate about turning complex global challenges into scalable growth opportunities. I thrive in high-stakes environments where I can fuse deep data-driven insights with human-centric marketing strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led international product marketing strategies across iconic technology companies including Meta and Toshiba.
Currently directs global marketing initiatives and revenue growth strategies at The Coca-Cola Company.
Can help others scale product marketing functions and navigate complex global stakeholder environments.
🚀 Career trajectory
Technical Foundation
Began as a Product Manager at Toshiba, learning the intricacies of global consumer hardware.
✦ Product Management
✦ Hardware
Strategic Refinement
Completed an MBA at UC Berkeley to integrate rigorous business intelligence with product expertise.
✦ Education
✦ Strategy
Global Tech Acceleration
Scaled marketing operations at Meta and global giants, leading regional PMM strategies.
✦ Tech Marketing
✦ APAC Growth
Enterprise Transformation
Currently leading large-scale marketing at Coca-Cola to drive modern digital commercial growth.
✦ Corporate Leadership
✦ Innovation
💪🏻 Superpowers
Global Market Architect
Engineering revenue growth at a massive, cross-border scale
✦ Orchestrates complex international go-to-market strategies for iconic global brands.
✦ Aligns decentralized regional stakeholders behind unified product and revenue objectives.
✦ Synthesizes massive datasets into actionable expansion roadmaps.
Product Marketing Catalyst
Bridging technical capability with consumer resonance
✦ Defines product positioning for cutting-edge business and consumer tech solutions.
✦ Translates complex product capabilities into clear, high-conversion value propositions.
✦ Directs product lifecycle phases from research to global market launch.
Diplomatic Influencer
Navigating corporate ecosystems to drive strategic change
✦ Exercises subtle influence to resolve friction across international cross-functional teams.
✦ Facilitates consensus-building among high-level executives in matrixed organizations.
✦ Translates cultural nuances into effective, collaborative organizational action.
I'm excited about
✦ Exploring cutting-edge growth strategies in new consumer-tech emerging sectors.
✦ Connecting with peer leaders to exchange global market expansion playbooks.
✦ Seeking opportunities to advise high-growth teams on scaling their commercial functions.
I can help with
✦ Mentoring product marketing teams on optimizing international go-to-market execution.
✦ Providing expert guidance on stakeholder alignment within large, matrixed organizations.
✦ Sharing tactical frameworks for bridging data-driven insights with creative storytelling.
I would love your help on
✦ Gaining fresh perspectives on AI-driven marketing trends and automation.
✦ Learning about new, lean methods for accelerating early-stage product discovery.
✦ Finding professional communities focused on the future of global consumer engagement.