Hi, I'm Shmuel Mischel - Chief Executive Officer at CutScene Sleep
I am driven by the intersection of creative storytelling and performance marketing. I thrive in high-stakes environments where building a brand requires equal parts artistic intuition and analytical rigor.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Successfully founded and scaled a consumer sleep brand from the ground up.
Currently leads creative strategy for over 40 global brands as a marketing executive.
Can help teams build scalable creative systems that prioritize data-backed conversion and growth.
🚀 Career trajectory
Founder Phase
Launched CutScene Sleep, gaining total ownership of the product-to-customer funnel.
✦ Founder
✦ DTC
Growth Acceleration
Scaled through the ranks at a leading agency to Head of Creative Strategy.
✦ Creative Strategy
✦ Rapid Scaling
Strategic Leadership
Currently acting as CMO for Luma Nutrition while influencing 40+ global brands.
✦ CMO
✦ Performance Marketing
💪🏻 Superpowers
Performance Creative Architect
Engineering high-conversion visual systems
✦ Develop scalable testing frameworks for rapid performance validation.
✦ Systematize creative ideation to maintain high-output production cycles.
✦ Transform abstract brand concepts into data-backed conversion engines.
Full-Stack DTC Founder
Navigating product and growth in tandem
✦ Bridge the divide between product development and market acquisition.
✦ Manage end-to-end media budgets with founder-level efficiency.
✦ Leverage lean-startup methodologies to achieve immediate bottom-line impact.
Strategic Creative Mentor
Building high-performance strategy teams
✦ Train creative strategists to interpret and act on performance metrics.
✦ Foster a growth-marketing mindset within creative production teams.
✦ Lead cross-functional collaboration between marketing and creative departments.
I'm excited about
✦ Exploring strategic collaborations with emerging consumer-packaged-goods founders.
✦ Seeking peer groups focused on long-term performance marketing architecture.
✦ Evaluating opportunities to advise high-growth brands on scaling creative infrastructure.
I can help with
✦ Audit creative performance strategies to unlock hidden conversion opportunities.
✦ Provide mentorship on training creative teams to think like growth marketers.
✦ Share frameworks for implementing rapid testing cycles within lean organizations.
I would love your help on
✦ Connecting with operations leaders experienced in DTC supply chain management.
✦ Learning best practices for scaling internal media buying capabilities effectively.
✦ Gathering insights on emerging visual trends impacting current advertising ecosystems.