Hi, I'm Sergio Durá Fernández - Global Product Solutions Lead, Premium Ads, Creator & Content at YouTube
I'm passionate about shaping the future of digital media, specializing in innovative ad solutions and creator empowerment on YouTube. I thrive at the intersection of product strategy and global sales, turning complex challenges into impactful growth opportunities.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove YouTube Partner Sales programs across EMEA and LATAM.
Leads global product solutions for YouTube Premium Ads, Creator & Content.
Can help others by offering expertise in global ad product strategy and sales.
🚀 Career trajectory
Foundation in Account Management
Began at Google managing large customer accounts, building a strong base in client relations and sales.
✦ Account Management
✦ Client Relations
✦ Sales
Regional Sales Program Leadership
Transitioned to lead YouTube Partner Sales across EMEA and LATAM, expanding market reach and program success.
✦ Program Leadership
✦ EMEA
✦ LATAM
✦ Partner Sales
Global Product Solutions
Currently shaping the future of YouTube's premium ad offerings, focusing on creator and content solutions globally.
✦ Product Solutions
✦ Global Strategy
✦ AdTech
💪🏻 Superpowers
Product Strategy Architect
Crafting global solutions for premium ad experiences.
✦ Pioneering product solutions for YouTube Premium Ads.
✦ Developing strategies for creator monetization and content engagement.
✦ Bridging market needs with innovative product development.
Global Sales & Partnerships Leader
Driving revenue and growth through strategic sales programs.
✦ Led YouTube Partner Sales across EMEA and LATAM.
✦ Managed key advertiser accounts for Google's Large Customer Sales.
✦ Expert in sponsorship sales and business development.
Cross-Functional Collaboration Catalyst
Aligning teams to deliver exceptional user and advertiser value.
✦ Fostering collaboration between product, sales, and creator teams.
✦ Translating complex market insights into actionable product roadmaps.
✦ Ensuring seamless execution of global product launches.
I'm excited about
✦ Exploring innovative advertising technologies and creator economy trends.
✦ Connecting with industry leaders to share insights on product development.
✦ Discovering strategic partnerships to drive user engagement and revenue growth.
I can help with
✦ Share expertise on YouTube's advertising ecosystem and creator monetization strategies.
✦ Offer insights into scaling sales programs across diverse international markets.
✦ Provide guidance on developing product solutions for digital advertising platforms.
I would love your help on
✦ Gain perspectives on emerging monetization models for digital content.
✦ Connect with innovators in AI-driven advertising technology.
✦ Learn about best practices in fostering vibrant online creator communities.