Hi, I'm Serena Yang - Manager, Technical Program Management - Ads, Search & Recommendations at eBay
I thrive on building software products and scaling teams as a technical program management leader. My passion lies in tackling complex challenges in ad tech and privacy regulations, turning around critical programs, and driving strategic initiatives with cross-functional collaboration.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led Staff Program Management for Ads Consent Management Platform at Google.
Currently driving ads, search, and recommendations strategy at eBay.
Can help others navigate ad tech and privacy regulations.
🚀 Career trajectory
Early Foundation in Tech
Began career in technical project management roles, gaining foundational experience.
✦ Technical Project Management
✦ Software Development Lifecycle
Growth at Adobe & eBay
Contributed to impactful projects, honing skills in program execution.
✦ Program Management
✦ Cross-functional Teams
Ad Tech & Privacy Specialization
Focused on ad tech, privacy, and large-scale program management at Google and currently at eBay.
✦ Ad Tech
✦ Privacy Regulations
✦ AI/ML
✦ Large-scale Projects
💪🏻 Superpowers
Mastering Ad Tech & Privacy
Navigating complex regulatory landscapes for innovative ad solutions.
✦ Expertise in ad tech products and privacy regulations.
✦ Successfully managed consent management platforms at Google.
✦ Driving compliance and product strategy in a evolving market.
Scaling Program Management
Building and optimizing teams for maximum impact and efficiency.
✦ Proven success in scaling and operationalizing technical teams.
✦ Experience standing up new Program Management Offices (PMOs).
✦ Turning around critical, at-risk programs to successful completion.
Cross-Functional Collaboration
Building strong relationships to drive strategic initiatives forward.
✦ Skilled in influencing at all levels and building strong relationships.
✦ Adept at communication, problem-solving, and fostering collaboration.
✦ Passion for leading transformational change and driving business improvement.
I'm excited about
✦ Connecting with innovators in ad tech and privacy.
✦ Exploring emerging technologies in AI and machine learning.
✦ Finding opportunities to lead complex, impactful programs.
I can help with
✦ Provide strategic guidance on ad tech and privacy compliance.
✦ Help structure and scale technical program management initiatives.
✦ Offer insights on turning around at-risk projects.
I would love your help on
✦ Recommendations for thought leaders in AI ethics.
✦ Introduction to startups focused on privacy-preserving technologies.
✦ Insights into future trends in OTT platforms.