Hi, I'm Sarit Henig - Associate Director, Product Marketing at McGraw Hill
I thrive on transforming complex product challenges into clear, growth-focused marketing strategies. My passion lies in launching and scaling innovative solutions, particularly within the dynamic EdTech and digital publishing landscapes.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led product marketing at Meta, driving key growth metrics for B2B and B2C products.
Currently an Associate Director, Product Marketing at McGraw Hill, focusing on EdTech.
Can help others by providing strategic guidance on product marketing and growth strategies.
🚀 Career trajectory
Foundational Consulting & Non-Profit
Gained early experience in digital strategy at Accenture and honed marketing skills with the Israeli Fund for UNICEF.
✦ Digital Strategy
✦ Non-Profit
✦ Direct Marketing
Startup & Brand Incubation
Applied MBA knowledge through consulting for Deborah Lippmann, focusing on business development and market entry.
✦ MBA
✦ Business Development
✦ Brand Strategy
Enterprise Product Leadership
Transitioned to leading product marketing at Meta, followed by an Associate Director role at McGraw Hill.
✦ Product Marketing
✦ Enterprise
✦ B2B
✦ B2C
💪🏻 Superpowers
Enterprise-Grade Product Strategy
Translating complex user needs into actionable product marketing plans.
✦ Launched and scaled products at Meta, driving key growth metrics.
✦ Developed comprehensive strategies for B2B and B2C market segments.
✦ Expertise in user acquisition, retention, and revenue enhancement.
Cross-Functional Collaboration Catalyst
Bridging the gap between product, sales, and marketing teams.
✦ Managed product launches from ideation to market success.
✦ Facilitated partnerships and subscription models for revenue growth.
✦ Leveraged consulting experience for strategic project leadership.
Data-Driven Growth Architect
Leveraging insights to unlock user engagement and revenue.
✦ 15 years of experience in product lifecycle management.
✦ Proven success in both enterprise and startup environments.
✦ Skilled in market research and customer segmentation.
I'm excited about
✦ Exploring new avenues for product innovation in educational technology.
✦ Connecting with leaders driving digital transformation in publishing.
✦ Identifying strategic partnerships to expand market reach.
I can help with
✦ Provide strategic guidance on product marketing for B2B/B2C launches.
✦ Offer insights on subscription models and user retention strategies.
✦ Share best practices for cross-functional team collaboration.
I would love your help on
✦ Discover emerging trends in AI-driven educational tools.
✦ Connect with potential collaborators in the EdTech space.
✦ Gain insights into scaling subscription services.