Hi, I'm Sarah Whitaker - Chief Executive Officer at The Branded Things
I am driven by the intersection of creativity and measurable business impact. I thrive in environments where I can build culture and scale brands through thoughtful, tangible experiences that truly resonate.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Built a career foundation in national account management and complex logistics at Atlas Van Lines.
Leads a dual-brand agency ecosystem focused on high-quality promotional culture and comprehensive marketing strategies.
Offers expert guidance on aligning branded merchandise with measurable business goals and employee engagement.
🚀 Career trajectory
Foundational Marketing Era
Began in corporate marketing & then moved to managing national accounts.
✦ Account Management
✦ National Sales
✦ Marketing
✦ Social Media Management
✦ Tradeshow & Event Planning
Business Development Transition
Shifted into driving growth for Williams Advertising.
✦ New Business
✦ Strategic Growth
✦ Marketing Agency Establishment
Executive Leadership
Currently scaling two complementary agency brands to deliver holistic, identity-driven marketing solutions.
✦ CEO
✦ Agency Strategy
✦ Founder
💪🏻 Superpowers
Experiential Culture Architect
Designing immersive touchpoints that drive employee retention.
✦ Develops bespoke onboarding kits that reinforce mission alignment.
✦ Integrates branded physical assets into core internal communication strategies.
✦ Scales culture initiatives from small teams to enterprise-level organizations.
Marketing ROI Specialist
Quantifying the impact of creative campaigns and promotional spend.
✦ Analyzes campaign performance to optimize future promotional investment.
✦ Blends digital advertising precision with tangible brand engagement.
✦ Transforms generic product gifting into strategic conversion tools.
I'm excited about
✦ Connecting with peers to discuss the future of corporate cultural engagement.
✦ Exploring strategic partnerships with innovative marketers.
✦ Gaining fresh perspectives on scaling.
✦ Establishing partnerships with People Ops leaders.
I can help with
✦ Provide guidance on integrating physical swag into digital-first marketing strategies.
✦ Advise on building internal culture through personalized employee engagement tactics.
✦ ROI measurement & integrating branded merch in to your marketing more strategically.
✦ Tradeshow strategies for growth utilizing merch
✦ Corporate gifting programs & web stores to streamline operations
I would love your help on
✦ Looking for peer communities focused on leadership development for agency owners.
✦ Interested in discovering new avenues for professional networking outside traditional circles.
✦ Connecting authentically with fellow marketers