Hi, I'm Sajag Chikarsal - Vice President Marketing at DigiCert, Inc.
I'm a CMO passionate about building categories and scaling revenue engines, especially where the playbook doesn't yet exist. I thrive on blending technical depth with market velocity, driving impactful GTM strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led marketing for Zscaler's stealth to IPO journey as their first marketer.
Currently driving category creation and enterprise adoption for emerging tech like private 5G.
Can help build categories, scale growth engines, and drive AI-driven market velocity.
🚀 Career trajectory
Foundation in Demand & Operations
Began career honing skills in demand generation and marketing operations, laying the groundwork for strategic GTM execution.
✦ Demand Generation
✦ Marketing Operations
Scaling SaaS Growth Engines
Led marketing efforts at Zscaler during critical growth phases, contributing to their transition from stealth to IPO.
✦ Stealth to IPO
✦ SaaS Growth
Category Leadership & Enterprise Adoption
Driving market definition and adoption for emerging technologies like private 5G as CMO at Celona.
✦ Category Creation
✦ Enterprise GTM
Future GTM Innovation
Focusing on the integration of AI to redefine go-to-market strategies for maximum revenue impact.
✦ AI in GTM
✦ Future of Marketing
💪🏻 Superpowers
Category Creation Architect
Pioneering new markets and defining industry narratives.
✦ Expertise in establishing market category frameworks.
✦ Proven ability to launch and scale category-defining products.
✦ Translating technical innovation into compelling market positions.
AI-Powered GTM Strategist
Leveraging AI to accelerate market velocity and revenue.
✦ Implementing AI as the core operating system for GTM.
✦ Driving pipeline growth through intelligent market segmentation.
✦ Optimizing marketing and sales operations with AI insights.
From Stealth to IPO Navigator
Guiding companies through critical growth phases.
✦ Experience taking companies from early-stage to successful IPO.
✦ Building and scaling revenue engines from the ground up.
✦ Shaping brand and demand strategies for exponential growth.
I'm excited about
✦ Connecting with fellow innovators shaping the future of B2B marketing and GTM.
✦ Exploring cutting-edge strategies for AI-driven revenue growth.
✦ Discovering opportunities to build and scale groundbreaking categories.
I can help with
✦ Devise category-defining GTM strategies for emerging technologies.
✦ Build and scale revenue marketing engines for hyper-growth.
✦ Advise on integrating AI to accelerate market velocity and impact.
I would love your help on
✦ Insights on disruptive trends in enterprise AI adoption.
✦ Connections to leaders in early-stage deep tech ventures.
✦ Partnerships for co-creating new market narratives.