Hi, I'm Ruben Santa - UX Designer at YouTube
I'm driven by the power of design to create meaningful connections and solve real-world problems. I thrive in fast-paced, innovative environments, transforming complex challenges into intuitive and delightful user experiences that have a global impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led UX initiatives at the World Food Programme, applying design to humanitarian efforts.
Shapes user experiences for YouTube's global platform as a UX Design Lead.
Can help others by advising on user-centric product strategy and design leadership.
🚀 Career trajectory
Early Design Foundations
Developed core UX design skills at Warner Bros. Entertainment, focusing on user-centered design principles.
✦ UX Design
✦ Entertainment
Social Impact Design
Applied UX expertise to global challenges as a UX Consultant for the World Food Programme and a UX Fellow at IDEO.
✦ Social Impact
✦ Consulting
✦ Innovation
Leading at Scale
Currently serving as a UX Design Lead at YouTube, driving design strategy for a massive global audience.
✦ Tech Lead
✦ Platform Design
✦ YouTube
💪🏻 Superpowers
Human-Centered Design Maestro
Translating user needs into intuitive interfaces.
✦ Expertise in user research and usability testing.
✦ Proven ability to design complex systems.
✦ Focus on creating accessible and inclusive experiences.
Cross-Industry Impact
Applying UX principles across diverse sectors.
✦ Drove UX initiatives at World Food Programme.
✦ Contributed to innovation at IDEO.
✦ Shaped user experiences at Warner Bros.
Product Visionary
Bridging design and business objectives.
✦ Experience in product strategy development.
✦ Focus on user-centric innovation.
✦ Skilled in leading design for large-scale platforms.
I'm excited about
✦ Discovering new opportunities in ethical AI and its application in UX.
✦ Connecting with leaders in product innovation and design thinking.
✦ Exploring collaborations for future-forward digital products.
I can help with
✦ Offer guidance on user-centered design strategies.
✦ Share insights on scaling UX for large platforms.
✦ Provide mentorship on navigating product design careers.
I would love your help on
✦ Identifying emerging trends in sustainable technology.
✦ Finding collaborators for interdisciplinary projects.
✦ Connecting with experts in behavioral economics.