I am driven by the intersection of data, human behavior, and high-impact growth. I thrive in complex environments where I can build, scale, and simplify digital ecosystems that drive real-world change.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed complex ad operations at Google early in a distinguished decade-long growth career.
Currently leads growth and acquisition initiatives for high-impact global digital operations.
Provides expert guidance on scaling performance ecosystems and managing C-level digital strategy.
🚀 Career trajectory
Foundation of Precision
Began at Google, mastering high-volume ad operations and large-scale platform dynamics.
✦ AdOps
✦ Technical Foundations
Scale and Management
Spent a decade at apis3 evolving from practitioner to managing partner of performance media.
✦ Agency Leadership
✦ Strategic Growth
Impact-Oriented Growth
Currently driving digital growth and acquisition strategies within the United Nations.
✦ Public Sector Innovation
✦ Global Acquisition
💪🏻 Superpowers
Full-Funnel Architect
Engineering high-conversion digital ecosystems at scale
✦ Architects integrated media buying strategies across global bidding auctions.
✦ Optimizes conversion paths using advanced SQL and Python data modeling.
✦ Scales demand generation through precise cross-platform brand campaigns.
Cross-Cultural Strategist
Navigating international markets with linguistic and strategic agility
✦ Translates complex product narratives for diverse LATAM and global audiences.
✦ Facilitates C-level discourse across Portuguese, Spanish, and English workflows.
✦ Unifies decentralized teams through localized digital maturity frameworks.
Data-Driven Storyteller
Blending journalism discipline with performance analytics
✦ Synthesizes intricate technical metrics into executive-ready business intelligence.
✦ Applies editorial precision to optimize user experience and creative messaging.
✦ Drives transparency in programmatic reporting through visual data storytelling.
I'm excited about
✦ Exploring cross-sector innovation where digital performance meets humanitarian impact.
✦ Engaging with forward-thinking leaders who prioritize data transparency and ethical marketing.
✦ Uncovering new frameworks for global scale through collaborative professional communities.
I can help with
✦ Mentoring growth marketers on scaling paid acquisition and cross-platform strategies.
✦ Advising startups on building agile, data-first digital advertising departments.
✦ Bridging communication gaps between technical teams and C-suite stakeholders.
I would love your help on
✦ Navigating unique challenges within public sector digital transformation projects.
✦ Identifying emerging technologies that disrupt traditional performance marketing models.
✦ Connecting with peers specializing in data-driven global brand governance.