Hi, I'm Robert Fryer - Gap year at Career Break
I'm a growth marketing leader passionate about unlocking scalable expansion for ambitious SMBs. I thrive in environments where strategic thinking meets data-driven execution to build sustainable business momentum and drive impactful results.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove lead generation strategies at Google, optimizing campaigns for growth.
Currently focusing on a career break to gain new perspectives.
Can help ambitious SMBs by providing expert fractional growth marketing leadership.
🚀 Career trajectory
Foundation at Google
Developed core skills in account management and lead generation, followed by a role focused on growth strategy, setting a strong analytical and strategic base.
✦ Lead Generation
✦ Growth Strategy
Growth Marketing Leadership
Led growth marketing initiatives at SimplePractice, focusing on user acquisition and campaign optimization.
✦ Marketing Management
✦ User Acquisition
✦ SimplePractice
Strategic Career Pause
Currently on a career break, taking time for personal growth and exploration before embarking on the next professional chapter.
✦ Career Break
✦ Exploration
✦ Recharge
💪🏻 Superpowers
Strategic Growth Engine Architect
Designing and implementing scalable growth strategies for SMBs
✦ Drove lead generation initiatives at Google, optimizing campaigns.
✦ Managed growth marketing at SimplePractice, increasing user acquisition.
✦ Specializes in translating market insights into actionable growth plans.
Data-Driven Marketing Navigator
Leveraging analytics to pinpoint opportunities and maximize ROI
✦ Expert in analyzing performance metrics to inform strategic decisions.
✦ Skilled in A/B testing and iterative optimization for continuous improvement.
✦ Focuses on measurable outcomes and clear ROI for marketing efforts.
Fractional Leadership Catalyst
Providing agile, high-impact growth leadership without long-term overhead
✦ Offers flexible, expert guidance to businesses needing specialized skills.
✦ Empowers SMBs with strategic direction typically found in larger organizations.
✦ Aims to accelerate growth trajectories efficiently and effectively.
I'm excited about
✦ I am eager to connect with founders and leaders of innovative SMBs seeking to scale.
✦ Looking to explore collaborations and share insights on cutting-edge growth tactics.
✦ Excited to discover new trends in marketing technology and consumer behavior.
I can help with
✦ Offer strategic guidance on growth marketing and user acquisition.
✦ Provide fractional leadership to accelerate business development.
✦ Share expertise on leveraging data for measurable marketing impact.
I would love your help on
✦ Seeking insights into emerging market trends and disruptive business models.
✦ Interested in connecting with peers who have successfully scaled tech startups.
✦ Looking for inspiration and diverse perspectives to inform future ventures.