Hi, I'm Rachel Melgaard - Global Marketing, Product & Sales Executive | High Impact Advertising Strategist | Expert in Data Driven Go-to-Market | Agile Cross-functional Leader
I thrive on transforming complex market challenges into growth opportunities, merging data-driven insights with agile execution. My passion lies in leading global commercialization and fostering cross-functional collaboration to drive tangible business outcomes and sustainable growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global go-to-market strategies and commercialization for Google's advertising products.
Drives revenue growth by leading strategic initiatives for Search Ads and Shopping Ads.
Can help others by offering strategic guidance on global go-to-market planning for digital products.
🚀 Career trajectory
Foundation in Advertising Product Management
Began by defining and improving core advertising products at Google, focusing on formats and targeting mechanisms to enhance user experience and advertiser value.
✦ Product Management
✦ Advertising
Transition to Global Leadership Roles
Stepped into interim and director roles, expanding scope to global commercialization and strategic oversight of major advertising portfolios like Shopping Ads.
✦ Global Strategy
✦ Leadership
✦ Commercialization
Director of Search Ads
Currently leading strategic initiatives for Search Ads, driving high-impact advertising strategies and revenue growth in a competitive digital landscape.
✦ Search Ads
✦ Revenue Growth
✦ Data Strategy
💪🏻 Superpowers
Global Go-to-Market Architect
Crafting and executing global commercialization strategies for advertising products.
✦ Designed and launched global go-to-market plans for search and shopping ads.
✦ Orchestrated cross-functional teams for product development and sales enablement.
✦ Drove significant revenue growth through data-informed commercialization.
Data-Driven Advertising Innovator
Leveraging data analytics to optimize advertising performance and strategy.
✦ Pioneered data-driven decision-making models for marketing strategy.
✦ Enhanced product performance through targeted ad formats and optimization.
✦ Analyzed market trends to inform agile strategic adjustments.
Cross-Functional Collaboration Catalyst
Unifying diverse teams to achieve shared product and revenue goals.
✦ Bridged gaps between product, marketing, and sales for unified campaigns.
✦ Facilitated seamless execution from strategic concept to market delivery.
✦ Championed agile methodologies for iterative product improvement.
I'm excited about
✦ Exploring innovative collaboration models to drive future advertising technologies.
✦ Connecting with thought leaders to discuss emerging trends in AI and e-commerce.
✦ Seeking opportunities to mentor emerging talent in digital marketing and product strategy.
I can help with
✦ Offering strategic guidance on global go-to-market planning for digital products.
✦ Sharing insights on leveraging data analytics for impactful advertising campaigns.
✦ Advising on building and leading high-performing, cross-functional teams.
I would love your help on
✦ Gaining perspectives on early-stage venture capital in the ad-tech space.
✦ Discovering novel approaches to user acquisition in emerging markets.
✦ Learning about cutting-edge research in personalized advertising algorithms.