Hi, I'm Roberto Kakihara - Global Growth & Performance Marketing Leader @ Google | Scaling Customer Acquisition & Lifecycle | Driving Revenue through Data & AI Strategy
I thrive on architecting global growth engines, particularly within tech, by merging data-driven strategies with AI. My passion is turning complex challenges into scalable customer acquisition successes and building high-performing marketing functions where innovation meets impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Spearheaded global paid media campaigns for Google Ads, driving significant customer acquisition.
Currently architecting AI-powered customer lifecycle management strategies for revenue growth.
Can help others by sharing expertise on scaling paid media and leading high-impact marketing teams.
🚀 Career trajectory
Foundational Roles
Began career in business process improvement, gaining foundational business acumen.
✦ Business Process Improvement
✦ Early Career
Performance Marketing Specialist
Transitioned into digital marketing, specializing in paid media and lead generation at Google.
✦ SEM
✦ Paid Media
✦ Lead Generation
Regional Marketing Leadership
Expanded responsibilities to lead performance marketing for Google Ads across Latin America.
✦ Regional Marketing
✦ LATAM
✦ Growth Marketing
Global Growth Manager
Currently driving global cross-sell acquisitions and revenue growth for Google Ads.
✦ Global Growth
✦ Customer Acquisition
✦ AI Strategy
💪🏻 Superpowers
Global Growth Engine Architect
Translating data into scalable customer acquisition strategies worldwide.
✦ Spearheaded global paid media campaigns for Google Ads.
✦ Drove significant customer acquisition and revenue growth across diverse markets.
✦ Optimized performance marketing funnels for maximum ROI.
AI-Powered Marketing Innovator
Harnessing AI and data for advanced customer lifecycle management.
✦ Implemented AI strategies to enhance customer acquisition and retention.
✦ Utilized advanced analytics for deep customer insights and segmentation.
✦ Pioneered data-driven approaches to personalize marketing efforts.
Cross-Functional Team Lead
Leading diverse teams to achieve ambitious performance marketing goals.
✦ Managed and mentored marketing teams across multiple regions.
✦ Fostered collaboration to drive cohesive go-to-market strategies.
✦ Cultivated a performance-driven culture focused on measurable results.
I'm excited about
✦ Exploring strategic partnerships for innovative marketing solutions.
✦ Seeking insights on emerging AI applications in customer lifecycle management.
✦ Connecting with leaders driving digital transformation in tech.
I can help with
✦ Offering expertise on scaling paid media strategies for global audiences.
✦ Sharing best practices for leveraging data and AI in performance marketing.
✦ Providing guidance on building and leading high-impact marketing teams.
I would love your help on
✦ Identifying emerging trends in B2B SaaS customer acquisition.
✦ Finding collaborators for AI-driven marketing experiments.
✦ Gaining perspectives on innovative customer retention tactics.