
I am fueled by the complexity of digital media and the thrill of new market expansion. I thrive in high-paced environments where I can translate abstract data into tangible growth and build lasting partnerships.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Successfully managed high-revenue portfolios at globally recognized tech and media powerhouses including Google and Meta.
Currently specializes in programmatic go-to-market strategies and regional sales operations within the Southeast Asian digital ecosystem.
Provides expertise in international market expansion, agency relationship management, and transforming creative concepts into measurable revenue.
🚀 Career trajectory
Foundational Digital Growth
Built core experience in digital advertising and performance marketing at major tech giants.
✦ Platform Specialist
✦ Performance Marketing
Strategic Regional Expansion
Transitioned into leadership roles driving OTT growth and multi-market business expansion.
✦ Regional Sales Lead
✦ Business Development
💪🏻 Superpowers
Ecosystem Architect
Connecting diverse digital media landscapes
✦ Synthesized performance data from Search, Social, and OTT platforms.
✦ Scaled retail media and programmatic GTM strategies across multiple regions.
✦ Integrated complex agency partnerships into cohesive business growth plans.
Cross-Border Market Navigator
Launching products in diverse high-growth markets
✦ Led international market entry for diverse digital service providers.
✦ Adapted sales methodologies for SEA and Indian regional nuances.
✦ Executed high-stakes negotiations for expansion into nascent markets.
Commercial Storyteller
Converting audiences into profitable revenue
✦ Crafted creative concepts for major media campaigns at Disney+ Hotstar.
✦ Leveraged data storytelling to secure C-level executive buy-in.
✦ Refined lead qualification processes for large-scale enterprise clients.
I'm excited about
✦ Exploring synergies between emerging retail media models and established digital ad tech.
✦ Seeking opportunities to mentor founders on scaling sales in fragmented Southeast Asian markets.
✦ Engaging with professionals focused on the next generation of creative programmatic advertising.
I can help with
✦ Advising early-stage startups on building efficient digital sales and GTM infrastructures.
✦ Sharing tactical insights on negotiating media contracts in diverse geographic territories.
✦ Helping teams align their creative strategy with performance-based advertising goals.
I would love your help on
✦ Connecting with peers navigating the transition from corporate sales to high-growth startup ventures.
✦ Learning best practices for scaling operations within nascent digital commerce environments.
✦ Seeking advice on managing cross-cultural leadership challenges in the digital media sector.