Hi, I'm Raphael Horvath - VP Marketing bei hello again
I thrive on translating complex data into actionable insights, building high-performing teams, and creating impactful brand narratives that drive sustainable growth. My passion lies in pioneering innovative digital strategies and achieving measurable results, especially in dynamic MarTech and e-commerce environments.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led marketing functions at Loxone Electronics and karriere.at, honing expertise in performance and product marketing.
Currently serves as VP Marketing & Growth at hello again, driving innovative digital strategies and scalable growth.
Can advise on data-backed digital marketing strategies and guide teams in building compelling brand narratives.
🚀 Career trajectory
Foundation at Google
Gained international marketing and management experience at a global tech leader.
✦ International Marketing
✦ Key Account Management
Building Marketing Powerhouses
Led marketing functions at Loxone Electronics and then spearheaded Performance and Product Marketing at karriere.at.
✦ Marketing Leadership
✦ Product Marketing
✦ Performance Marketing
Driving Growth at hello again
Currently shaping marketing and growth as VP at hello again, focusing on innovative strategies.
✦ VP Marketing
✦ Growth Strategy
✦ Digital Transformation
💪🏻 Superpowers
Growth Marketing Architect
Translating data into scalable growth strategies.
✦ Leveraged Google Analytics for data-driven campaign optimization.
✦ Designed and executed high-impact digital marketing campaigns.
✦ Drove conversion rate improvements for e-commerce platforms.
Brand Narrative Weaver
Crafting compelling stories that build brand loyalty.
✦ Developed integrated marketing communications plans.
✦ Managed PR initiatives to enhance public perception.
✦ Built cohesive brand messaging across all channels.
Performance Marketing Maestro
Maximizing ROI through targeted online advertising.
✦ Managed substantial budgets for online advertising.
✦ Optimized Google AdWords campaigns for peak performance.
✦ Spearheaded SEM and SEO initiatives for increased visibility.
I'm excited about
✦ Connecting with innovators shaping the future of digital marketing.
✦ Exploring collaborations to scale successful growth strategies.
✦ Discovering emerging trends in AI-driven marketing tools.
I can help with
✦ Advising on data-backed digital marketing strategies.
✦ Sharing best practices for performance campaign optimization.
✦ Guiding teams in building compelling brand narratives.
I would love your help on
✦ Insights into disruptive technologies impacting e-commerce.
✦ Introductions to potential strategic partners in MarTech.
✦ Feedback on innovative customer acquisition models.