Hi, I'm Shivam Chaitanya - Display and Video 360 Lead at Google
I am passionate about simplifying the complex world of programmatic advertising. I thrive in fast-paced enterprise environments where I can build structures that turn technical potential into real-world revenue.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed foundational expertise in publisher operations while working for PubMatic on the West Coast.
Currently leading EMEA-wide strategy for Display and Video 360 initiatives at Google.
Can provide deep technical guidance on programmatic ad-stack optimization and regional go-to-market execution.
🚀 Career trajectory
Publisher Foundation
Started in the engine room at PubMatic, learning the mechanics of publisher-side operations and inventory management.
✦ Operations
✦ Inventory Management
Consultative Pivot
Transitioned to Adobe, shifting toward campaign management and consultative solutioning for enterprise-level clients.
✦ Consulting
✦ Adobe Ad Cloud
Regional Leadership
Current role at Google EMEA leading strategic Display and Video 360 initiatives at scale.
✦ Leadership
✦ DV360
✦ EMEA Strategy
💪🏻 Superpowers
Programmatic Architect
Designing high-scale digital advertising ecosystems.
✦ Architecting complex campaign structures for EMEA-wide deployments.
✦ Optimizing supply-side operations for maximum yield and efficiency.
✦ Aligning technical ad-cloud capabilities with strategic revenue goals.
Ecosystem Navigator
Connecting publisher needs with brand-side demand.
✦ Bridging publisher-side operations with enterprise advertiser solutions.
✦ Translating platform-level data into actionable performance insights.
✦ Managing multi-stakeholder relationships across diverse regional markets.
Operational Catalyst
Streamlining workflows across the ad-tech stack.
✦ Implementing standardized campaign management processes to boost velocity.
✦ Reducing friction in technical implementations for global clients.
✦ Driving organizational clarity within complex enterprise environments.
I'm excited about
✦ Exploring cross-industry collaborations to challenge my existing programmatic paradigms.
✦ Connecting with leaders focused on the future of video and display automation.
✦ Sharing my perspective on the evolution of global media-buying workflows.
I can help with
✦ Providing expert guidance on navigating Google's DV360 platform features.
✦ Mentoring early-career professionals in ad-tech operations and programmatic trading.
✦ Reviewing ad-stack configurations to optimize campaign delivery and scale.
I would love your help on
✦ Navigating challenges related to scaling regional operations in new global markets.
✦ Learning from experiences in different tech sectors outside of traditional ad-tech.
✦ Strategies for managing high-growth teams during rapid organizational change.