Hi, I'm Ricky Hendricks - Marketing Strategy & Partnerships Lead: Omnichannel Retail & CPG/FMCG at Google
I am driven by the intersection of behavioral science and retail media, where I translate complex market data into human-centric stories. I thrive in dynamic environments where technology fosters growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led large-scale digital enablement and e-commerce initiatives during a pivotal role at 2U.
Currently oversees marketing strategy and retail media partnerships for Google across sub-Saharan Africa.
Can provide strategic guidance on retail media scaling and effective cross-functional partnership development.
🚀 Career trajectory
Foundational Growth
Established deep expertise in training, development, and organizational psychology.
✦ HR Operations
✦ Learning Design
Digital Transformation Leadership
Scaled digital enablement and e-commerce growth strategies within education technology.
✦ eCommerce Strategy
✦ Digital Enablement
Strategic Market Expansion
Leading retail media and partnership strategies for multinational technology platforms.
✦ Retail Media
✦ Partnership Development
💪🏻 Superpowers
Commercial Narrative Architect
Transforming abstract data points into compelling market stories.
Synthesize complex market trends into actionable growth strategies.
Align digital media investments with core business objectives.
Articulate product value to influence high-level stakeholders.
Omnichannel Ecosystem Builder
Unifying fragmented customer journeys across digital and physical touchpoints.
Design seamless retail experiences that bridge offline and online.
Coordinate multi-platform partnerships for broader market reach.
Implement data-driven frameworks to optimize retail media performance.
Future-Proof Talent Catalyst
Merging behavioral science with modern leadership practices.
Apply organizational psychology to foster innovation cultures.
Mentor teams through rapid digital transformation cycles.
Cultivate leadership resilience in evolving market environments.
I'm excited about
Seeking cross-industry insights on the future of AI-driven commerce.
Aiming to connect with global thought leaders in retail media innovation.
Exploring collaborative opportunities to scale digital transformation initiatives.
I can help with
Providing expert guidance on scaling retail media strategies for emerging markets.
Sharing tactical frameworks for bridging organizational psychology and marketing operations.
Advising startups on building impactful, high-value strategic partnership ecosystems.
I would love your help on
Connecting with peers navigating the evolution of omnichannel retail marketing.
Gaining perspectives on integrating AI into everyday consumer advertising workflows.
Finding new opportunities to participate in professional speaking and thought leadership.