Hi, I'm Ricky Hendricks - Marketing Strategy & Partnerships Lead: Omnichannel Retail & CPG/FMCG at Google
I am driven by the intersection of behavioral science and retail media, where I translate complex market data into human-centric stories. I thrive in dynamic environments where technology fosters growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led large-scale digital enablement and e-commerce initiatives during a pivotal role at 2U.
Currently oversees marketing strategy and retail media partnerships for Google across sub-Saharan Africa.
Can provide strategic guidance on retail media scaling and effective cross-functional partnership development.
🚀 Career trajectory
Foundational Growth
Established deep expertise in training, development, and organizational psychology.
✦ HR Operations
✦ Learning Design
Digital Transformation Leadership
Scaled digital enablement and e-commerce growth strategies within education technology.
✦ eCommerce Strategy
✦ Digital Enablement
Strategic Market Expansion
Leading retail media and partnership strategies for multinational technology platforms.
✦ Retail Media
✦ Partnership Development
💪🏻 Superpowers
Commercial Narrative Architect
Transforming abstract data points into compelling market stories.
✦ Synthesize complex market trends into actionable growth strategies.
✦ Align digital media investments with core business objectives.
✦ Articulate product value to influence high-level stakeholders.
Omnichannel Ecosystem Builder
Unifying fragmented customer journeys across digital and physical touchpoints.
✦ Design seamless retail experiences that bridge offline and online.
✦ Coordinate multi-platform partnerships for broader market reach.
✦ Implement data-driven frameworks to optimize retail media performance.
Future-Proof Talent Catalyst
Merging behavioral science with modern leadership practices.
✦ Apply organizational psychology to foster innovation cultures.
✦ Mentor teams through rapid digital transformation cycles.
✦ Cultivate leadership resilience in evolving market environments.
I'm excited about
✦ Seeking cross-industry insights on the future of AI-driven commerce.
✦ Aiming to connect with global thought leaders in retail media innovation.
✦ Exploring collaborative opportunities to scale digital transformation initiatives.
I can help with
✦ Providing expert guidance on scaling retail media strategies for emerging markets.
✦ Sharing tactical frameworks for bridging organizational psychology and marketing operations.
✦ Advising startups on building impactful, high-value strategic partnership ecosystems.
I would love your help on
✦ Connecting with peers navigating the evolution of omnichannel retail marketing.
✦ Gaining perspectives on integrating AI into everyday consumer advertising workflows.
✦ Finding new opportunities to participate in professional speaking and thought leadership.