
I am passionate about turning the ambiguous into the clear through human-centric design. I thrive at the intersection of tech and culture, where I lead teams to build bold solutions that impact lives.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Played a pivotal role in the Super App transformation at Klarna.
Currently leads design innovation labs at a major European retail platform.
Provides expert guidance on translating complex business goals into human-centric design solutions.
🚀 Career trajectory
Foundational Exploration
Began by merging design and media research, gaining hands-on exposure to urban space transformation and design residencies.
✦ Media Lab Residency
✦ UX Design
Scaling Product Impact
Transitioned into senior roles at high-growth platforms, driving transformation in fintech and product usability across international markets.
✦ Product Transformation
✦ Fintech
Design Innovation Leadership
Currently leading a dedicated studio to architect the future of fashion commerce through deep research and design innovation.
✦ Design Strategy
✦ Head of Design
💪🏻 Superpowers
Design Innovation Architect
Engineering future-forward strategies at the intersection of tech and culture
✦ Lead design labs to prototype and scale visionary product experiences.
✦ Synthesize complex market data into actionable design innovation roadmaps.
✦ Direct the intersection of fashion, technology, and consumer behavior.
Complexity Navigator
Simplifying intricate systems into intuitive user interactions
✦ Simplify multi-layered app architectures without losing functional depth.
✦ Translate abstract business requirements into high-conversion user journeys.
✦ Refine human-machine interfaces to improve clarity and engagement.
Empathy-Driven Leadership
Cultivating curiosity to build cohesive, high-performance product teams
✦ Mentor multidisciplinary talent across global creative and tech teams.
✦ Foster collaborative environments that prioritize user needs above all.
✦ Lead cross-functional stakeholders through ambiguous organizational change.
I'm excited about
✦ Exploring new partnerships at the intersection of emerging technology and design.
✦ Seeking opportunities to influence strategic product innovation within global-scale retail.
✦ Connecting with peer leaders who challenge conventional UX and business paradigms.
I can help with
✦ Advise design teams on scaling innovation labs within large-scale organizations.
✦ Provide strategic feedback on complex product roadmaps and user journey design.
✦ Mentor emerging design leaders on navigating global product transformations.
I would love your help on
✦ Identifying unique perspectives on the future of fashion-tech and digital commerce.
✦ Connecting with unconventional thinkers in AI and product design for knowledge exchange.
✦ Gaining insights into leadership strategies for managing large, distributed design teams.