Hi, I'm Nico Celedon - Head of Data, Measurement & Analytics - NSW & NZ at Google
I am passionate about transforming raw data into clarity and business growth. I thrive in high-stakes environments where I can build measurement frameworks that empower teams to navigate market complexity.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Served as a Data Council Member for IAB Australia while advancing regional data measurement standards.
Currently leading large-scale data and analytics initiatives for Google across the Australian and New Zealand markets.
Can help teams design scalable measurement frameworks and integrate complex data signals into performance media strategies.
🚀 Career trajectory
Academic Foundation
Established international analytical base through studies in Chile and Prague.
✦ International Business
✦ Analytical Foundations
Strategic Leadership Evolution
Progressed from managing performance-specific initiatives to leading regional data strategy at Google.
✦ Executive Leadership
✦ Data Strategy
💪🏻 Superpowers
Data-Driven Strategy Architect
Designing enterprise-grade measurement frameworks for scale.
✦ Develops robust data architecture to support complex regional marketing initiatives.
✦ Synthesizes disparate analytics streams into coherent business performance narratives.
✦ Optimizes measurement systems to ensure precise attribution and ROI calculation.
Performance Optimization Leader
Scaling growth through automated and data-backed performance models.
✦ Spearheads the adoption of advanced automated bidding and performance marketing tools.
✦ Guides cross-functional teams to integrate sophisticated data signals into campaign workflows.
✦ Drives significant improvements in client performance metrics across diverse market segments.
Industry Thought Leadership
Influencing standards for data governance and digital marketing practices.
✦ Served on industry councils to shape regional data standards and ethics.
✦ Translates complex technical data policies into understandable guidelines for stakeholders.
✦ Facilitates collaborative growth through community-led data councils and associations.
I'm excited about
✦ Exploring new frontiers in AI-driven measurement and predictive analytics.
✦ Connecting with leaders focused on solving data-first business transformation problems.
✦ Gaining fresh perspectives on cross-border data policy and digital innovation.
I can help with
✦ Advising on the development of data measurement frameworks for scaling companies.
✦ Mentoring data professionals looking to transition into senior strategic leadership roles.
✦ Sharing insights on managing performance media ecosystems within large organizations.
I would love your help on
✦ Connecting with peers navigating the complexities of regional data sovereignty.
✦ Learning about emerging tech stacks for automated performance marketing.
✦ Identifying collaborative opportunities within local data-focused professional communities.