
I am driven by the challenge of creating clarity in complex, ambiguous environments. I thrive when building new functions, navigating organizational shifts, and leading teams to deliver high-impact growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Successfully launched over 35 products while building foundational strategy teams at a major global technology firm.
Currently leads APAC Go-to-Market commercialization efforts, focusing on sales effectiveness and complex cross-functional alignment.
Provides expert guidance on navigating organizational transitions and developing strategic frameworks in the absence of playbooks.
🚀 Career trajectory
Foundational Growth
Built core expertise in account planning and digital advertising within the Google ecosystem.
✦ Account Planning
✦ Digital Marketing
Strategic Expansion
Transitioned into business development and commercial strategy, driving regional APAC initiatives.
✦ Business Development
✦ APAC Markets
Commercial Leadership
Stepped into the Head of Commercialisation role, orchestrating complex GTM strategies at scale.
✦ GTM Strategy
✦ Commercialisation
💪🏻 Superpowers
Commercial Architecture Architect
Designing revenue-generating engines from the ground up
✦ Developed brand-new strategy functions to fill organizational gaps.
✦ Successfully launched 35+ products by aligning Engineering, Legal, and Policy.
✦ Optimized workflows to capture efficiency and redirect significant headcount.
Crisis & Change Navigator
Thriving in environments requiring rapid adaptation
✦ Led teams through high-stakes restructures and market shifts.
✦ Built internal playbooks to replace ambiguity with standardized business cadence.
✦ Restored stability and growth during periods of organizational volatility.
Strategic Growth Catalyst
Driving commercial expansion through executive influence
✦ Secured growth via high-level joint business plans with major partners.
✦ Bridged cross-functional divides to operationalize complex sales strategies.
✦ Mentored leadership teams to improve sales effectiveness and portfolio management.
I'm excited about
✦ Exploring new operational challenges in the global tech startup ecosystem.
✦ Connecting with peers to share learnings on navigating large-scale organizational change.
✦ Seeking opportunities to apply my commercialization experience to non-traditional business models.
I can help with
✦ Advise on building and scaling high-performing cross-functional strategy teams.
✦ Mentor leaders on driving Go-to-Market excellence during corporate growth phases.
✦ Share frameworks for product launch strategies involving multi-disciplinary stakeholders.
I would love your help on
✦ Insights on current shifts in SaaS and digital advertising business models.
✦ Perspectives on leadership challenges in high-growth, remote-first organizations.
✦ Connections to founders or operators dealing with complex commercialization hurdles.