Hi, I'm Lucas Yokota - Co-founder & COO at Purple Metrics
I am driven by the challenge of decoding what actually fuels business growth. I thrive in the white space between data science and marketing, helping companies pivot from vanity metrics to real impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Spent six years as a Sales Account Executive at Google managing CMO relationships.
Co-founded a marketing mix modeling software company to redefine how challenger brands measure impact.
Can help others refine their go-to-market strategies and transition from performance-heavy to holistic growth models.
🚀 Career trajectory
Corporate Foundations
Spent six years at Google working with large-scale marketing leaders across finance and startups.
✦ Big Tech Experience
✦ Enterprise Sales
Startup Scaling
Transitioned to hands-on marketing leadership at high-growth ventures like Quanto before launching a startup.
✦ Growth Marketing
✦ Operational Leadership
Founding & Advising
Currently co-founding a SaaS platform while serving on advisory boards for major organizations.
✦ Co-founder
✦ Advisory Board
💪🏻 Superpowers
Evidence-Based Growth Architect
Transforming marketing spend into reliable, data-driven revenue models.
Architecting marketing mix models that bypass click-based attribution noise.
Developing predictive scenarios for budget allocation and market expansion.
Strategy Pedagogy Leader
Translating complex product marketing concepts into actionable academic frameworks.
Designing curriculum to teach modern growth and product marketing principles.
Mentoring startup founders on navigating the intersection of brand and performance.
Challenger Brand Catalyst
Driving aggressive market disruption through precise stakeholder management.
Aligning senior leadership around unified measurement KPIs.
Bridging gaps between marketing output and financial bottom-line performance.
I'm excited about
Exploring new frontiers in marketing science to improve attribution standards.
Connecting with fellow founders building transformative B2B software solutions.
Sharing insights on scaling startups while learning from diverse business models.
I can help with
Provide guidance on product marketing strategy for early-stage SaaS ventures.
Offer mentorship on managing high-stakes stakeholder relationships in growth roles.
Explain the mechanics of moving from click-based measurement to marketing mix modeling.
I would love your help on
Insights into scaling international operations for B2B SaaS in new markets.
Advice on optimizing advisory board structures for mid-market company growth.
Connections to experts navigating complex regulatory environments for data products.